GoSquared Destination

GoSquared quick info

GoSquared accepts Track, Page, and Identify calls. If you reference it in the Integrations object, call it “GoSquared”.

GoSquared accepts data in cloud-mode from all source types, and can accept data in device-mode from Analytics.js sources.

Getting Started

When you enable GoSquared in the Segment web app, your changes appear in the Segment CDN in about 45 minutes, and then Analytics.js starts asynchronously loading GoSquared’s Tracker onto your page.

This means you should remove any manual integration of GoSquared.

Your GoSquared Now dashboard will instantly start showing the number of visitors online, and if you’re using identify, users will start appearing in People Analytics.

GoSquared supports mobile, webpage and server-side tracking.

Website Tracking

When you enter your GoSquared site token into Segment, website tracking will automatically start.

Mobile and Server-Side Tracking

To track data using Segment’s mobile and server-side sources, you will need to enter a GoSquared API Key, which can be created in your GoSquared account. The API Key must have “Write Tracking” access. All functionality is supported by mobile and server-side tracking.


When you call page, we call GoSquared’s track to track a pageview. By default the Segment JavaScript snippet includes a call to page so you don’t need to add it manually.

Page calls will be tracked from any Segment library, but GoSquared’s real-time analytics will be most accurate using front-end website tracking.


When you call identify, we call GoSquared’s identify. Once identified with a userId, that person (along with historical browsing information from before they were identified) will be visible and queryable in GoSquared People Analytics.

GoSquared expects a slightly different set of traits from us, so we start by transforming the traits to match their format.

Our trait GoSquared property
firstName first_name
lastName last_name
createdAt created_at
title company_position
industry company_industry

GoSquared recognises certain traits as “special” and requires all other traits to be sent under a namespace of custom. The Segment code handles all of this, sending recognised special properties and custom properties in the correct places.


When you call track, we call GoSquared’s event with the same arguments.


GoSquared supports the screen method by converting it into an event, with an event name of "Screen: " + name.


GoSquared converts the group method into an identify call, to set the company details for a user. Only one company/group is supported per user.


GoSquared supports our Ecommerce tracking API, so the Order Completed event will be tracked as a GoSquared Transaction.


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Supported Sources and Connection Modes

Before you start, make sure GoSquared supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode ⬜️ ⬜️
☁️ Cloud-mode

Segment offers an optional Device-based Connection Mode for Mobile data going to GoSquared, so that you can use GoSquared features that collect data directly from the mobile device. To do this, you must package the Segment-GoSquared mobile SDK with the Segment mobile library.


Segment lets you change these destination settings from the Segment app without having to touch any code.

API Key (Server-side)

Generate your server-side API key here: https://www.gosquared.com/settings/api

Anonymize IP

Enable if you need to anonymize the IP address of visitors to your website.

Use this if you wish to share GoSquared’s tracking cookies across subdomains, .example.com will enable shared tracking across all example’s subdomains. By default, cookies are set on the current domain (including subdomain) only.

Site Token

You can find your Site Token by viewing the GoSquared Integration guide. It should look something like GSN-123456-A.

Track Hash

Enable if you’d like page hashes to be tracked alongside the page URL. By default, example.com/about#us will be tracked as example.com/about.

Track Local

Enable to track data on local pages/sites (using the file:// protocol, or on localhost). This helps prevent local development from polluting your stats.

Track Parameters

Disable to ignore URL querystring parameters from the page URL, for example /home?my=query&string=true will be tracked as /home if this is set to disabled.

Use Cookies

Disable this if you don’t want to use cookies

This page was last modified: 20 Oct 2020

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