GoSquared Destination

Getting Started

When you toggle on GoSquared in Segment, this is what happens:

  • Our CDN is updated within 45 minutes. Then our snippet will start asynchronously loading GoSquared’s Tracker onto your page. This means you should remove any manual integration of GoSquared.
  • Your GoSquared Now dashboard will instantly start showing the number of visitors online, and if you’re using identify, users will start appearing in People Analytics.

GoSquared supports mobile, webpage and server-side tracking.

Website Tracking

When you enter your GoSquared site token into Segment, website tracking will automatically start.

Mobile and Server-Side Tracking

To track data via Segment’s mobile and server-side sources, you will need to enter a GoSquared API Key, which can be created in your GoSquared account. The API Key must have “Write Tracking” access. All functionality is supported by mobile and server-side tracking.


When you call page, we call GoSquared’s track to track a pageview. By default the Segment JavaScript snippet includes a call to page so you don’t need to add it manually.

Page calls will be tracked from any Segment library, but GoSquared’s real-time analytics will be most accurate using front-end website tracking.


When you call identify, we call GoSquared’s identify. Once identified with a userId, that person (along with historical browsing information from before they were identified) will be visible and queryable in GoSquared People Analytics.

GoSquared expects a slightly different set of traits from us, so we start by transforming the traits to match their format.

Our trait GoSquared property
firstName first_name
lastName last_name
createdAt created_at
title company_position
industry company_industry

GoSquared recognises certain traits as “special” and requires all other traits to be sent under a namespace of custom. The Segment code handles all of this, sending recognised special properties and custom properties in the correct places.


When you call track, we call GoSquared’s event with the same arguments.


GoSquared supports the screen method by converting it into an event, with an event name of "Screen: " + name.


GoSquared converts the group method into an identify call, to set the company details for a user. Only one company/group is supported per user.


GoSquared supports our Ecommerce tracking API, so the Order Completed event will be tracked as a GoSquared Transaction.


You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, reach out for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.

Supported Sources and Connection Modes

The first step is to make sure GoSquared supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode

To learn more about about Connection Modes and what dictates which we support, see here.

Segment offers an optional Device-based Connection Mode for Mobile data going to GoSquared, so that you can use GoSquared features that collect data directly from the mobile device. To do this, you must package the Segment-GoSquared mobile SDK with the Segment mobile SDK.


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.

API Key (Server-side)

Generate your server-side API key here: https://www.gosquared.com/settings/api

Anonymize IP

Enable if you need to anonymize the IP address of visitors to your website.

Use this if you wish to share GoSquared’s tracking cookies across subdomains, .example.com will enable shared tracking across all example’s subdomains. By default, cookies are set on the current domain (including subdomain) only.

Site Token

You can find your Site Token by viewing the GoSquared Integration guide. It should look something like GSN-123456-A.

Track Hash

Enable if you’d like page hashes to be tracked alongside the page URL. By default, example.com/about#us will be tracked as example.com/about.

Track Local

Enable to track data on local pages/sites (using the file:// protocol, or on localhost). This helps prevent local development from polluting your stats.

Track Parameters

Disable to ignore URL querystring parameters from the page URL, for example /home?my=query&string=true will be tracked as /home if this is set to disabled.

Use Cookies

Disable this if you don’t want to use cookies

This page was last modified: 25 Nov 2019

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