Destination Info
  • Server
Connection Modes
Device-mode Cloud-mode
Web Web
Mobile Mobile
Server Server

Getting Started

When you enable in Segment, we’ll start sending data to an IronMQ instance with data for your account. Currently, supports all of the Segment methods, and will send data from any one of our libraries.

When sending data to, we’ll auto-fill a queue called “segment”. You can use as a message queue buffer in front of your webhook server or internal data processing cluster. For example, if you want to analyze your data as part of an ETL process, can act as an intermediary buffer.

Here’s a case study: How to Build an ETL Pipeline for ElasticSearch Using Segment and (’s blog)


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Supported Sources and Connection Modes

Before you start, make sure supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode ⬜️ ⬜️ ⬜️
☁️ Cloud-mode

Segment offers an optional Device-based Connection Mode for Mobile data going to, so that you can use features that collect data directly from the mobile device. To do this, you must package the mobile SDK with the Segment mobile library.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string, defaults to .

Your API endpoint.
Project ID
string. You can find your Project ID under the IronMQ settings for your project.
string. You can find your token under the IronMQ settings for your project.

This page was last modified: 20 Oct 2020

Get started with Segment

Segment is the easiest way to integrate your websites & mobile apps data to over 300 analytics and growth tools.
Create free account