Kitemetrics Destination

Destination Info

Kitemetrics provides keyword level attribution for Apple Search Ads and associates them with In-App Purchases. Kitemetrics allows you to use automation to easily manage and optimize Apple Search Ads campaigns and bids.

This destination is maintained by Kitemetrics. For any issues with the destination, contact the Kitemetrics Support team.

This document is about a destination which is in beta

This means that the Kitemetrics Destination is in active development, and some functionality may change before it becomes generally available.

Getting Started

  1. From the Segment web app, click Catalog.
  2. Search for “Kitemetrics” in the Catalog, select it, and choose which of your sources to connect the destination to.
  3. Enter the “API Key” into your Segment Settings UI which you can find from your Kitemetrics Account Settings -> Applications page.
  4. Once data is flowing from your source to the Kitemetrics destination, you will need to refresh your browser to view the latest data in your Kitemetrics analytics or keywords dashboard.


If you’re not familiar with the Segment Specs, take a look to understand what the Track method does.

In order to track Apple Search Ads attribution events you will need to include the Analytics-iAds-Attribution middleware library in your iOS source application.

If you are using Cocoa Pods, ensure the following two lines are included:

pod "Analytics"
pod "Analytics-iAds-Attribution"

Segment and Kitemetrics can automatically record the following events: “Application Installed”, “Application Opened”, “Application Updated” and “In-App Purchases”. In order to capture those events you need to enable automatic tracking. Ensure you set up SEGAnalyticsConfiguration as shown below:


let configuration = SEGAnalyticsConfiguration(writeKey: "YOUR_WRITE_KEY")
configuration.trackApplicationLifecycleEvents = true
configuration.trackInAppPurchases = true
configuration.middlewares = [SEGADTracker.middleware()]
SEGAnalytics.setup(with: configuration)


SEGAnalyticsConfiguration *configuration = [SEGAnalyticsConfiguration configurationWithWriteKey:@"YOUR_WRITE_KEY"];
configuration.trackApplicationLifecycleEvents = YES;
configuration.trackInAppPurchases = YES;
configuration.middlewares = @[ [SEGADTracker middleware] ];
[SEGAnalytics setupWithConfiguration:configuration];

Kitemetrics will show the device installs, sessions and purchases on the Analytics Dashboard. Apple Search Ads keyword attribution and average revenue per user will show up at the Keywords page.


If you’re not familiar with the Segment Specs, take a look to understand what the Screen method does. You can turn on automatic screen tracking and/or call it manually. An example manual call would look like:


SEGAnalytics.shared().screen("Screen Title")


[[SEGAnalytics sharedAnalytics] screen:@"Screen Title"];

To turn on automatic screen tracking, set the SEGAnalyticsConfiguration, recordScreenViews property to true.


configuration.recordScreenViews = true


configuration.recordScreenViews = YES;

Screen calls will be sent to Kitemetrics as a custom event. They are available for selection as a KPI in Settings -> KPI. Screen calls can be a maximum of 255 characters. Do not include personally identifiable information. Omit parameters or attributes from the Screen Call.


You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Real-time to batch destination sync frequency

Real-time audience syncs to Kitemetrics may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. You can find your API key on your Kitemetrics Account Settings -> Applications -> Application page.

This page was last modified: 08 Mar 2022

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