Kubit Destination

Kubit quick info

Kubit accepts Page, and Track calls. If you reference it in the Integrations object, call it “kubit", or "Kubit”.

Kubit accepts cloud-mode data from all Segment source types. It does not offer device-mode connections.

Kubit is an analytics tool which makes deep data discovery and insights accessible for everyone. Kubit Smart Analytics help product people get clear, fast answers about user engagement and retention. When you send your events through Segment, you benefit from Kubit’s AI-powered behavioral analytics, diagnostics, and collaborative workspaces.

This destination is maintained by Kubit. For any issues with the destination, contact the Kubit Support team.

Getting Started

Before you start, make sure Kubit supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode ⬜️ ⬜️ ⬜️
☁️ Cloud-mode
  1. On Kubit’s Welcome Page, click on “Connect to Segment”.
  2. In Segment, select the Source to connect to the Kubit destination.
  3. Click Allow.


If you aren’t familiar with the Segment Spec, take a look at the Page method documentation to learn about what it does. An example call would look like:


Segment sends Page calls to Kubit as a pageview.


If you aren’t familiar with the Segment Spec, take a look at the Track method documentation to learn about what it does. An example call would look like:

analytics.track('Login Button Clicked')

Segment sends Track calls to Kubit as a track event.


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. Contact kubit to get your API Key

Adding Kubit to the integrations object

To add Kubit to the integrations JSON object (for example, to filter data from a specific source), use one of the following valid names for this integration:

  • kubit

  • Kubit

This page was last modified: 14 Jul 2020

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