MadKudu Destination

Madkudu quick info

Madkudu accepts Page, Alias, Group, Identify, and Track calls. If you reference it in the Integrations object, call it “Madkudu”.

Madkudu accepts device-mode data only from Analytics.js.

This destination is built and supported by MadKudu. If you run into any issues with the destination, contact their support team.

How it works

MadKudu receives your customer data from Segment, enriches it, and updates your CRM profiles.

The enriched CRM profiles solves 2 problems for your sales reps:

  • Reduces wasted time on unqualified leads.
  • Prevents reps from missing high-value leads.

MadKudu’s solution

Unlike traditional lead scoring solutions, MadKudu requires no manual effort or guesswork. MadKudu uses rigorous statistical methods based on data science to identify the most qualified leads based on customer demographics.

Additionally, MadKudu uses a customer’s in-app behavior to detect sales opportunities such as closing, churn, or upsell.

Getting Started

It takes < 30 mins to begin accelerating your sales with MadKudu

  1. Connect MadKudu to one of your Segment sources (5 min.)
  2. Add your CRM credentials to MadKudu (5 min.)
  3. Schedule a sales acceleration consultation with MadKudu to review your data and project revenue impacts (15 min.)


MadKudu ingests identify, track, page, and group events from Segment.

These events are enriched with other data, aggregated, and pushed to appropriate fields in your CRM.


More details available on MadKudu’s website or email


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Supported Sources and Connection Modes

Before you start, make sure Madkudu supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode ⬜️ ⬜️
☁️ Cloud-mode ⬜️ ⬜️ ⬜️

Segment offers an optional Device-based Connection Mode for Mobile data going to Madkudu, so that you can use Madkudu features that collect data directly from the mobile device. To do this, you must package the Segment-Madkudu mobile SDK with the Segment mobile library.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. Please enter your Madkudu API key

This page was last modified: 09 Jun 2020

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