This destination is built and supported by MadKudu. If you run into any issues with the destination, please reach out to their support team.
How it works
MadKudu receives your customer data from Segment, enriches it, and updates your CRM profiles.
The enriched CRM profiles solves 2 problems for your sales reps:
- Reduces wasted time on unqualified leads.
- Prevents reps from missing high-value leads.
Unlike traditional lead scoring solutions, MadKudu requires no manual effort or guesswork. MadKudu uses rigorous statistical methods based on data science to identify the most qualified leads based on customer demographics.
Additionally, MadKudu uses a customer’s in-app behavior to detect sales opportunities such as closing, churn, or upsell.
It takes < 30 mins to begin accelerating your sales with MadKudu
- Connect MadKudu to one of your Segment sources (5 min.)
- Add your CRM credentials to MadKudu (5 min.)
- Schedule a sales acceleration consultation with MadKudu to review your data and project revenue impacts (15 min.)
group events from Segment.
These events are enriched with other data, aggregated, and pushed to appropriate fields in your CRM.
For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property
order_completed_last_30days: true, and when this user no longer satisfies we will set that value to
When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.
Supported Sources and Connection Modes
The first step is to make sure Madkudu supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.
To learn more about about Connection Modes and what dictates which we support, see here.
Segment offers an optional Device-based Connection Mode for Mobile data with Madkudu. If you’d like to use those features that require client-based functionality, follow the steps above to ensure you have packaged the Madkudu SDK with Segment’s.
Segment lets you change these destination settings from your Segment dashboard without having to touch any code.
Please enter your Madkudu API key
Questions? Problems? Need more info? Contact us, and we can help!