Markettailor destination

Markettailor quick info

Markettailor is in beta, and accepts Page, Identify, and Track calls. If you reference it in the Integrations object, call it “Markettailor”.

Markettailor, helps B2B marketers create personalized websites without code, leveraging company data, audience insights, and recommendations.

Markettailor maintains this destination. For any issues with the destination, contact the Markettailor Support team.

Getting Started

  1. From the destinations catalog page in the Segment App, click Add destination.
  2. Search for “Markettailor” in the destinations Catalog, and select the Markettailor destination.
  3. Choose which Source should send data to the Markettailor destination.
  4. Go to the Markettailor Integrations page, find the Segment integration, click Authorize, and copy the API key.
  5. Enter the API Key in the Markettailor destination settings in Segment.

Supported methods

Markettailor supports the following methods, as specified in the Segment Spec.

Page

Send Page calls to Markettailor. For example:

analytics.page()

Segment sends Page calls to Markettailor as a page view.

Identify

Send Identify calls to Markettailor. For example:

analytics.identify('userId123', {
  email: 'john.doe@example.com'
  });

Segment sends Identify calls to Markettailor as an identify event.

Track

Send Track calls to Markettailor. For example:

analytics.track('Login Button Clicked')

Segment sends Track calls to Markettailor as a track event.

Personas

You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
API Key
(required)
string. You can find API key in the popup when clicking “Authorize” for Segment under the Integrations tab.

This page was last modified: 13 Jul 2021



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