Millennial Media Destination
You’ll need to map from the Segment event name to the Millennial Media Pixel ID in your Segment source’s Millennial Media Destination page.
Getting your Pixel ID
We built this destination off this documentation refer to that or let us know if you have any questions!
For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property
order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to
When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.
Real-time to batch destination sync frequency
Note that real-time audience syncs to Millennial Media may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.
Segment lets you change these destination settings from the Segment app without having to touch any code.
Millennial Media recognizes pixel ids, not custom events. When you
This page was last modified: 08 Mar 2022
Questions? Problems? Need more info? Contact Segment Support for assistance!