Modern Pricing Destination

Destination Info

Modern Pricing provides intelligent, real-time pricing recommendations for every potential customer visiting your web application.

This destination is maintained by Modern Pricing. For any issues with the destination, contact the Modern Pricing Support team.

Getting Started

  1. From the Segment web app, click Catalog.
  2. Search for “Modern Pricing” in the Catalog, select it, and choose which of your sources to connect the destination to.
  3. Enter the “Base64 Decoded Key” into your Segment Settings UI which you can find from your Modern Pricing API Credentials page. Note: You must click on the active API Key Value to view the Base64 Decoded Key.


Page calls are the only type of call supported by Modern Pricing. Your Page calls must:

  1. Be sent from a server-side source, not the default Segment analytics.js snippet.
  2. Pass along at least an ip_address in the context object. You may optionally provide the user_agent parameter for more accurate scoring.

    Parameter Required Description
    ip_address true The ip address of the visitor you want to score.
    user_agent false The software client acting on behalf of the visitor.

The IP Address and User Agent are not automatically collected by Segment’s server-side libraries and you will need to manually grab these fields from the client and pass them to the server. 

An example call would look like:
  context: {
    ip_address: request.remote_ip,
    user_agent: request.user_agent
  properties: {
    url: request.original_url,
    path: request.path,
    referrer: request.referrer

Page calls will be sent to Modern Pricing as a pageview. If you’re not familiar with the Segment Specs, take a look to understand what the Page method does.

Optional Best Practices

Modern Pricing recommends the following best practices to reduce unnecessary calls to their API that will count against your monthly usage.

For anonymous visitors:

  • Check that the visitor’s User Agent is not a bot.
if user_agent != bot
  // Send Page call

For logged in visitors:

  • Save the Modern Pricing score on your user model so you ensure a consistent user experience.
# == Schema Information
# Table name: users
# id                      :bigint(8)
# first_name              :string
# last_name               :string
# email                   :string
# modern_pricing_score    :string

Identify Postback

When you integrate Modern Pricing using Segment, Modern Pricing returns a postback Identify call to your source so that you’ll be able to easily pass the score to your downstream destinations.

How does it work?

  1. You send a Page call from your server-source like normal.
  2. Modern Pricing then recognizes your Page call and automatically returns and Identify call with the modern_pricing_score trait.

Segment is then able to send the Modern Pricing score to the other destinations you have connected to your source.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. Click “API Credentials”, then click on the row of the active API key to find your Base64 decoded key for Segment.

This page was last modified: 08 Mar 2022

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