Moesif API Analytics Destination

Moesif API Analytics helps you drive API adoption, usage, and retention. With Moesif, track your customer journey from initial ad click to first API call while identifying at-risk customers struggling to integrate with your APIs.

The Moesif SDKs and API gateway plugins are open-source and support REST, GraphQL, and other APIs.

This destination is maintained by Moesif. For any issues with the destination, contact the Moesif team.

Getting Started

  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Moesif” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Enter the Moesif “API Key” into the destinations settings in the Segment App. You can find these by going to your Moesif account and navigating to the extensions settings.
  4. Once integrated, Segment data shows up in Moesif in a few seconds.

Tip: You can use Segment’s Replay feature to sync historical events sent through Segment into your Moesif app.


If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
      first_name: 'John',
      last_name: 'Doe',
      email: '',
      company: {
          id: '67890',
          plan: 'Free'

Segment sends identify() calls to Moesif as user updates which you can see in the Users section in Moesif. If you set on the user, Moesif associates them with a company. The integration maps user fields as follows:

Segment Field Moesif Field
userId user_id
traits metadata company_id

The integration handles Segment reserved traits like email and firstName. It maps automatically-collected fields like campaign information and IP address.


If you haven’t had a chance to review our spec, take a look tounderstand what the Track method does. An example call would look like:

analytics.track('Login Button Clicked')

Segment sends track() calls to Moesif as user actions which you can see in the Events section in Moesif. The integration maps event fields as follows:

Segment Field Moesif Field
event action_name
properties metadata


You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.


You can find your API key by going to extensions menu within Moesif and selecting Segment

Adding Moesif API Analytics to the integrations object

To add Moesif API Analytics to the integrations JSON object (for example, to filter data from a specific source), use one of the following valid names for this integration:

  • moesif-api-analytics

  • Moesif API Analytics

This page was last modified: 09 Jun 2020

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