MSG91 Destination

MSG91 provides SMS marketing/transactional automation for businesses. With Segment you can send SMS with a single call.

This destination is maintained by MSG91. For any issues with the destination, contact the MSG91 Support team.

Getting Started

1. From your Segment UI’s Destinations page click on “Add Destination”.

2. Search for “MSG91” in the Catalog, select it, and choose which of your sources to connect the destination to.

3. Enter the “API Key” into your Segment Settings UI which you can find from your MSG91 dashboard in the API page using the ‘API’ option in the sidebar. It’s recommended that you create a brand new API key for the Segment destination.

Identify

If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

{
  "messageId": "test-message-7krupg",
  "timestamp": "2019-04-16T06:33:14.682Z",
  "type": "identify",
  "email": "test@example.org",
  "traits": {
    "phone": "phone number to send SMS on",
    "firstName": "Firstname of SMS receiver",
    "message": "Thank you for singup, this is test SMS",
    "senderID": "Ex. flipKT, MSGIND, Vodaphn"
  },
  "userId": "test-user-0md4g"
}

Identify calls will be sent to MSG91 as an Send SMS event.

Page

If you’re not familiar with the Segment Specs, take a look to understand what the Page method does. Make sure you send the following Properties with page method to send SMS. An example call would look like:

{
  "type": "page",
  "name": "Home",
  "properties": {
    "phone": "Phone number to send SMS",
    "firstName": "John",
    "message": "Thank you for singup, this is test SMS",
    "senderID": "Ex. flipKT, MSGIND, Vodaph"
  }
}

Page calls will be sent to MSG91 as a Send SMS.

Screen

If you’re not familiar with the Segment Specs, take a look to understand what the Screen method does. Make sure you send the following Properties with Screen method to send SMS. An example call would look like:

{
  "type": "screen",
  "name": "Home",
  "properties": {
    "phone": "Phone number to send SMS",
    "firstName": "John",
    "message": "Thank you for singup, this is test SMS",
    "senderID": "Ex. flipKT, MSGIND, Vodaph"
  }
}

Screen calls will be sent to MSG91 as a Send SMS.

Track

If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. Make sure you send the following Properties with track method to send SMS. An example call would look like:

{
  "type": "track",
  "event": "Clicked Login Button",
  "properties": {
    "phone": "Phone number to send SMS",
    "firstName": "John",
    "message": "Thank you for singup, this is test SMS",
    "senderID": "Ex. flipKT, MSGIND, Vodaph"
  }
}

Track calls will be sent to MSG91 as a Send SMS event.

Troubleshooting

You can check MSG91’s API doc to read more about APIs and also test and create API from there.

Not seeing events?

Make sure you send the following properties/ traits to send SMS.

"properties": {
  "phone": "Phone number to send SMS",
  "firstName": "John",
  "message": "Thank you for singup, this is test SMS",
  "senderID": "Ex. flipKT, MSGIND, Vodaph"
  },

For more parameters, visit MSG91 API doc )