Mutiny Destination

Destination Info

Mutiny allows you to personalize your website content based on customer’s activity and 3rd party data. By integrating with Segment, you can easily and accurately track conversions and integrate 1st party data for personalization with Mutiny.

This destination is maintained by Mutiny. For any issues with the destination, contact the Mutiny Support team.

Getting Started

To set up Mutiny to receive Segment data:

  1. From your Segment Project’s Destinations page click on “Add Destination”.
  2. Search for “Mutiny” in the Catalog, select it, and choose which of your sources to connect the destination to.
  3. In the destination settings, enter your personal “API Key” into Segment’s Mutiny integration settings panel UI, which you can find from your Mutiny dashboard.


If you’re not familiar with the Segment Specs, take a look to understand what the Page method does. An example call would look like:

Page calls will be sent to Mutiny as an impression.


If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: ''

Identify calls will be sent to Mutiny as an identify event. Segment uses this in order to associate traits with an individual, which can be targeted for personalization in outbound email campaigns.


If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Clicked Login Button')

Track calls are sent to Mutiny as a track event. Within the Mutiny dashboard, you can select which events signal a conversion for your website visitors. When a track event is processed for these events, a visitor will be marked as converted and that information will be displayed in the experiment results for a given experience.

Mutiny’s integration with Segment enables customers to use Segment events to track conversions in Mutiny. Mutiny also sends events to Segment to help track attribution for Mutiny experiences. Mutiny sends the Mutiny Experience Viewed with the audienceSegment, experience, and personalized properties. For example:

analytics.track('Mutiny Experience Viewed', {
  experience: 'Corporate Website Experiment',
  audienceSegment: 'Small company',
  personalized: true,

The personalized property is true for personalized experiences and false for a control views. For more information, contact Mutiny Support.


You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Real-time to batch destination sync frequency

Real-time audience syncs to Mutiny may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. You can find your API key under “Segment” in the Integrations tab.

This page was last modified: 19 Oct 2022

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