Nanigans Destination

Destination Info
Connection Modes
Device-mode Cloud-mode
Web Web
Mobile Mobile
Server Server

Getting Started

When you enable Nanigans in the Segment web app, your changes appear in the Segment CDN in about 45 minutes, and then Analytics.js starts asynchronously loading Nanigans.js onto your page. This means you should remove Nanigans’s snippet from your page.

  • Nanigans starts automatically collecting data on your site.


In order for the track call to succeed, the requirements include a userId being set previously by an identify call.

For ecommerce events,(i.e. purchase) it is important that the .track() call also includes the below within properties:

  • orderId
  • products array, which contain objects that have sku, quantity, and price

More information about the semantic naming of our ecommerce events.

If the folks at Nanigans ask you pass through any custom parameters, you can map the Segment event properties to arbitrary querystring parameters as well. Note: This is currently only supported using the server-side destination, which is used for our mobile and server-side libraries.


By default, if you are sending data using a mobile library, we will send the IDFA (iOS) or Advertising ID (Android) so that you can associate server side events with the anonymous users from your mobile app.

However, if you are sending events with a server side library, you can still manually pass the IDFA or Advertising ID under context.device.advertisingId and we will send it along to achieve the same effect.


By default, if you send any data with either the iOS or Android library, we will send that data to Nanigans required /mobile.php endpoint.

If you’d like to send any other server side event using a server side library, you can either enable the option “Send Events to Mobile Endpoint” in your Nanigans settings. However, this means that ALL server side events sent from your server side library will be sent to the mobile endpoint.

If you are unsure which endpoint to send to, contact Nanigans support!


You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Real-time to batch destination sync frequency

Real-time audience syncs to Nanigans may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
App ID
string. You can find your App ID in your Nanigans pixel; it’s the xxx part of the app_id=xxx parameter.
Conversion events
mixed, defaults to .

Use these fields to map your Segment event names to Nanigans event names. We’ll only send Nanigans the conversion events you specify.
Facebook App ID string. You can find your Facebook App ID in your Nanigans pixel; it’s the xxx part of the fb_app_id=xxx parameter.
Send Events to Mobile Endpoint boolean, defaults to FALSE .

Select this option to send your data to Nanigans’ mobile endpoint. Most projects (even mobile ones) don’t need this option enabled; if you’re unsure, check with your Nanigans contact. Note that if you set this option, you must also set your Facebook App ID.

This page was last modified: 08 Mar 2022

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