Nanigans Destination

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Getting Started

When you toggle on Nanigans in Segment, this is what happens:

  • Our CDN is updated within 45 minutes. Then our snippet will start asynchronously loading Nanigans.js onto your page. This means you should remove Nanigans’s snippet from your page.
  • Nanigans will start automatically collecting data on your site.


In order for the track call to succeed, the requirements include a userId being set previously by an identify call.

For ecommerce events,(i.e. purchase) it is important that the .track() call also includes the below within properties:

  • orderId
  • products array, which contain objects that have sku, quantity, and price

More information about the semantic naming of our ecommerce events.

If the folks at Nanigans ask you pass through any custom parameters, you can map the Segment event properties to arbitrary querystring parameters as well. Note: This is currently only supported via the server-side destination, which is used for our mobile and server-side libraries.


By default, if you are sending data via a mobile library, we will send the IDFA (iOS) or Advertising ID (Android) so that you can associate server side events with the anonymous users from your mobile app.

However, if you are sending events with a server side library, you can still manually pass the IDFA or Advertising ID under context.device.advertisingId and we will send it along to achieve the same effect.


By default, if you send any data with either the iOS or Android library, we will send that data to Nanigans required /mobile.php endpoint.

If you’d like to send any other server side event using a server side library, you can either enable the option “Send Events to Mobile Endpoint” in your Nanigans settings. However, this means that ALL server side events sent from your server side library will be sent to the mobile endpoint.

If you are unsure which endpoint to send to, please contact Nanigans support!


You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, reach out for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.

Supported Sources and Connection Modes

The first step is to make sure Nanigans supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode

To learn more about about Connection Modes and what dictates which we support, see here.

Segment offers an optional Device-based Connection Mode for Mobile data going to Nanigans, so that you can use Nanigans features that collect data directly from the mobile device. To do this, you must package the Segment-Nanigans mobile SDK with the Segment mobile SDK.


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.

App ID

You can find your App ID in your Nanigans pixel; it’s the xxx part of the app_id=xxx parameter.

Conversion events

Use these fields to map your Segment event names to Nanigans event names. We’ll only send Nanigans the conversion events you specify.

Facebook App ID

You can find your Facebook App ID in your Nanigans pixel; it’s the xxx part of the fb_app_id=xxx parameter.

Send Events to Mobile Endpoint

Select this option to send your data to Nanigans’ mobile endpoint. Most projects (even mobile ones) don’t need this option enabled; if you’re unsure, check with your Nanigans contact. Note that if you set this option, you must also set your Facebook App ID.

This page was last modified: 25 Nov 2019

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