Nat Destination

Destination Info is a CRM tool for founders and sales people that makes it easy to stay in touch with users and find product market fit.

This destination is maintained by For any issues with the destination, contact the Nat team.

This document is about a destination which is in beta

This means that the Nat Destination is in active development, and some functionality may change before it becomes generally available.

Getting Started

  1. From the Destinations catalog page in the Segment App, click “Add Destination”.
  2. Search for “” in the Destinations Catalog, and select the “” destination.
  3. Choose which Source should send data to the “” destination.
  4. Go to the settings page, find and copy the “API key”.
  5. Enter the “API Key” in the “” destination settings in Segment.


If you aren’t familiar with the Segment Spec, read the documentation to learn what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: ''

Identify calls are sent to as an identify event. only accepts Identify calls. They must contain an email and a timestamp or else will not accept them.

If an identify event contains an email, it is added to the timeline of the contact record for that email address as an interaction. Nat only generates one event per day per contact to keep Nat’s closeness indicator accurate.

You can also include a url that is added as a description to the event in the user’s timeline.

Here is an example of an identify even that has been added to a timeline: nat timeline

Accepted data format

Nat accepts several types of data formats to make the integration as easy as possible. There is a recommended format as well as alternative formats.

In the recommended format, the user email is stored in traits, and the url in page.

"type": "identify",
"timestamp": "2020-05-31T17:55:47.263Z",
"traits": {
    "email": ""
"page": {
      "url": ""

Alternative formats

Nat also accepts other formats to meet specific customer needs. Contact if you need a custom format.

Example 1 - Without traits or url information

      "timestamp": "2020-05-31T17:55:47.263Z",
      "type": "identify",
      "email": ""

Example 2 - With event information but without traits

In this case, the event replaces the url in the app.

      "timestamp": "2020-05-31T17:55:47.263Z",
      "type": "identify",
      "email": "",
      "event": "User logged in",


Required & Optional data

Required: email & timestamp If the integration can’t identify an email and a timestamp, it returns an error. Please follow the recommended format.

Optional: url A description data point is optional and must be called url. It is added in the timeline as illustrated in the image above. If url is not included, a standard message is be added to the timeline instead.


You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Real-time to batch destination sync frequency

Real-time audience syncs to Nat may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. Visit the Settings page ( to get your API key.

This page was last modified: 08 Mar 2022

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