Nat Destination


Nat.app is a CRM tool for founders and sales people that makes it easy to stay in touch with users and find product market fit.

This destination is maintained by Nat.app. For any issues with the destination, contact the Nat team.

The Nat.app Destination is currently in beta, which means that they are still actively developing the destination. To join their beta program, or if you have any feedback to help improve the Nat.app Destination and its documentation, contact the Nat support team!

Getting Started

  1. From the Destinations catalog page in the Segment App, click “Add Destination”.
  2. Search for “Nat.app” in the Destinations Catalog, and select the “Nat.app” destination.
  3. Choose which Source should send data to the “Nat.app” destination.
  4. Go to the Nat.app settings page, find and copy the “API key”.
  5. Enter the “API Key” in the “Nat.app” destination settings in Segment.

Identify

If you aren’t familiar with the Segment Spec, read the documentation to learn what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: 'john.doe@example.com'
});

Identify calls are sent to Nat.app as an identify event.

Nat.app only accepts Identify calls. They must contain an email and a timestamp or else Nat.app will not accept them.

If an identify event contains an email, it is added to the timeline of the contact record for that email address as an interaction. Nat only generates one event per day per contact to keep Nat’s closeness indicator accurate.

You can also include a url that is added as a description to the event in the user’s timeline.

Here is an example of an identify even that has been added to a timeline: nat timeline

Accepted data format

Nat accepts several types of data formats to make the integration as easy as possible. There is a recommended format as well as alternative formats.

In the recommended format, the user email is stored in traits, and the url in page.

{
"type": "identify",
"timestamp": "2020-05-31T17:55:47.263Z",
"traits": {
    "email": "peter@example.com"
  },
"page": {
      "url": "https://example.com"
    }
}

Alternative formats

Nat also accepts other formats to meet specific customer needs. Contact segment@nat.app if you need a custom format.

Example 1 - Without traits or url information

        {
      "timestamp": "2020-05-31T17:55:47.263Z",
      "type": "identify",
      "email": "test@example.com"
    }

Example 2 - With event information but without traits

In this case, the event replaces the url in the app.

    {
      "timestamp": "2020-05-31T17:55:47.263Z",
      "type": "identify",
      "email": "test@example.com",
      "event": "User logged in",

      },
    }

Required & Optional data

Required: email & timestamp If the integration can’t identify an email and a timestamp, it returns an error. Please follow the recommended format.

Optional: url A description data point is optional and must be called url. It is added in the timeline as illustrated in the image above. If url is not included, a standard message is be added to the timeline instead.

Personas

You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicade membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

API Key

Visit the Settings page (https://contacts.nat.app/settings) to get your API key.

This page was last modified: 23 Jun 2020

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