Natero Destination

Natero quick info

Natero accepts Page, Alias, Group, Identify, and Track calls. If you reference it in the Integrations object, call it “Natero”.

Natero accepts cloud-mode data from all Segment source types. It does not offer device-mode connections.


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Supported Sources and Connection Modes

Before you start, make sure Natero supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode ⬜️ ⬜️ ⬜️
☁️ Cloud-mode

Segment offers an optional Device-based Connection Mode for Mobile data going to Natero, so that you can use Natero features that collect data directly from the mobile device. To do this, you must package the Segment-Natero mobile SDK with the Segment mobile library.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
Auth Key
string. To retrieve your Auth Key first navigate to Sources > List Sources. Select your source, and then click the ‘Select View’ dropdown, and select ‘View Settings’.
Endpoint Region
select. If you are located in the EU, set the Natero API endpoint to “EU” to send your data to Natero’s EU endpoint to ensure compliance with GDPR’s data storage rules.
Send Key
string. To retrieve your Send Key first navigate to Sources > List Sources. Select your source, and then click the ‘Select View’ dropdown, and select ‘View Settings’.

This page was last modified: 25 Nov 2019

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