Nielsen DTVR Destination

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quick info

Getting Started

Nielsen-DTVR is supported on mobile apps and web browsers.

Digital in TV Ratings (DTVR) responds to the shifting, complex multi-platform, multi-device and multi-distribution landscape by providing comprehensive measurement of digital content consumption—including streaming TV commercial video, static web pages and mobile apps—across all major devices and platforms.

In order to get started with Nielsen-DTVR and retrieve an appid to configure this integration, you must sign a license agreement on the Nielsen engineering portal.

There will be an NDA to sign prior to accessing the download. Nielsen requires you fill out your company info and have a Nielsen representative before getting started.

You must also go through the pre-certification process as outlined here with your Nielsen representative before shipping this implementation to production.


To get started with Nielsen-DTVR and Segment, you’ll want to first integrate your mobile app with our iOS or Android sources.


Install the SDK

The recommended way to install Analytics for iOS is using Cocoapods, since it means you can create a build with specific destinations, and because it makes it simple to install and upgrade. Simply add the Analytics dependency to your Podfile, like so:

pod 'Analytics' '~> 3.0'
pod 'Segment-Nielsen-DTVR'

Add the Nielsen App SDK Framework

The integration relies on the NielsenApp SDK framework, which can either be installed using CocoaPods or by manually adding the framework. You will need to have a Nielsen representative before getting started.


When using the Nielsen SDK version and above, Nielsen recommends installation using CocoaPods, and Apple recommends using the dynamic framework.

Requirements for CocoaPods:

Dynamic Framework - version 1.6.1 or higher Static Framework - version 1.4.0 or higher

  1. Set repository credentials The first step is to add the credentials received from Nielsen into your .netrc file. Navigate to your home folder and create a file called .netrc cd ~/ vi .netrc

Add the credentials in the following format:

  login <Nielsen App SDK client>
  password <Auth token>

You will need to fill out a license agreement form and have the contact information for your Nielsen representative in order to obtain the credentials here

  1. Add the source to your Podfile:

Dynamic Framework - source '' Note - you will also need to include use_frameworks!

Static Framework - source ''

  1. Add the pod to your Podfile:

pod NielsenAppSDK

  1. Install pods

pod install

The full instructions from Nielsen can be found here


Navigate to the Nielsen Downloads page to download the iOS SDK. You will need to fill out a license agreement form and have the contact information for your Nielsen representative ready.

Once extracted, add the static NielsenAppApi.framework to the project and ensure it’s in the Frameworks folder, and that it is linked.

Nielsen also requires the following frameworks, which must be included into Link Binary with Libraries (within app target’s Build Phases). However, if using the dynamic framework, these will dynamically be linked and there is no need to manually link these. - AdSupport.framework - SystemConfiguration.framework - CoreLocation.framework (Not applicable for International (Germany)) - libsqlite3


To install the Segment-Nielsen-DTVR integration, you will first want to add Nielsen’s maven repository to your app’s module build.gradle file. Nielsen provides information on what your build.gradle file should look like after adding their repository here in their documentation.

To retrieve Nielsen credentials, you will need to fill out a license agreement form here

An easy way to configure your app with your Nielsen credentials is to set the Nielsen user and authCode as ENV variables, for example:


Then, to include Segment’s Nielsen-DTVR module, simply add the following line to your module-level build.gradle file:

compile ''


If you’d like to measure video on the web, all you have to do is add your Nielsen appId and instanceName in your Segment settings and enable this destination for a JS source. We will then load the Nielsen SDK into the browser.


Segment only supports sending track events as outlined in our Video Spec. To get started tracking video content through Segment, make sure you are using a media player that has an API which allows you to detect the player state such as video or ad plays. For example, you would not be able to collect ad plays using YouTube since their YouTube SDK does not expose any hooks into player states during ad plays.

IMPORTANT: If you do not implement the Segment Video Spec properly with key lifecycle events, this integration will not behave properly.

Again, also refer to our Video Spec and implement video tracking as outlined there. We will map the semantic events and properties to Nielsen’s relevant methods and metadata.


App ID

Once the Segment source is integrated with your app, toggle Nielsen-DTVR on in your Segment destinations catalog, and add your appId, which you can retrieve from your Nielsen representative.

The appId is the unique id for the application assigned by Nielsen. It is GUID data type. Be sure to use the test appId during development, test, and certification processes. Use Production appid to submit app to App / Play store, after receiving Nielsen certification.

These new settings will take up to an hour to propagate to all of your existing users. For new users it will be instantaneous.

Enable Debug Mode

Check this setting if you would like to activate the Debug flag. Once the flag is active, it logs each API call made and the data passed. DO NOT activate the Debug flag in a production environment.


Indicate the key in your payload associated with the id3 tag. If one is not provided we will default to id3.

Instance Name

Required for Web only: A user-defined string value for describing the player/site.

Events to Send Id3 Tags

Add the event names you would like to trigger Segment to sendId3 tags.


Required for mobile only: Add the unique identifier for the environment that the Nielsen SDK should point to. If not specified the default value will be us.

This page was last modified: 13 Jun 2020

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