Noora Destination

Noora quick info

Noora is in beta, and accepts Identify calls. If you reference it in the Integrations object, call it “Noora”.

Noora accepts cloud-mode data from all Segment source types. It does not offer device-mode connections.

Noora is a customer product feedback management solution. It provides a centralized product feedback solution that gives you the tools to collect, aggregate and act on feedback from customers and internal teams.

This destination is maintained by Noora. For any issues with the destination, contact the Noora Support team.

Getting Started

Before you start, make sure Noora supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode ⬜️ ⬜️ ⬜️
☁️ Cloud-mode
  1. Navigate to the Contacts tab while in your Noora workspace’s Admin view.
  2. Click + to add a Contact source and choose Connect to Segment.
  3. Login and authorize the Noora Destination when routed to Segment.
  4. Select a workspace and source and click Allow.


If you aren’t familiar with the Segment Spec, take a look at the Identify method documentation to learn about what it does. An example call would look like:

analytics.identify('userId123', {
  email: ''

Segment sends Identify calls to Noora as an identify event. The name and email traits are required fields.


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. Your API key will be automatically populated for you during the OAuth set-up flow.

This page was last modified: 14 Jan 2021

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