OwnerIQ Destination

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OwnerIQ Destination

OwnerIQ allows marketers to leverage transparent, directly sourced, deterministic, shopping and purchasing data from retailers and brands.

This destination is maintained by OwnerIQ. For any issues with the destination, please reach out to their team.

NOTE: The OwnerIQ Destination is currently in beta, which means that they are still actively developing the destination. This doc was last updated on September 20, 2019. If you are interested in joining their beta program or have any feedback to help improve the OwnerIQ Destination and its documentation, please let their team know!

Getting Started

  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “OwnerIQ” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in the dataGroupId,analyticsTagId,dctTagId into your Segment Settings UI which you can find from My Data Tab under My Audience in CoEx.


If you haven’t had a chance to review Segment’s spec, please take a look to understand what the Page method does. An example call would look like:


OwnerIQ have mapped analytics.page() to OwnerIQ’s Website Analytics Tag method and will forward all page views accordingly. Note that the integration will ignore any parameters you pass to analytics.page().


If you haven’t had a chance to review Segment’s spec, please take a look to understand what the Track method does.

The following table shows how OwnerIQ map Segment’s semantic ecommerce or custom event names to OwnerIQ’s tag event:

Segment Event Name ownerIQ tag event
Order Completed Sale/Purchase (DCT)
All others N/A

The following table shows how OwnerIQ maps Segment’s raw message fields or properties to OwnerIQ’s semantic conversion event parameters:

Segment Property ownerIQ Conversion Parameters
orderId order_id
total total_cost_notax
products.$.brand brand
products.$.sku id
products.$.price price
products.$.category product_type
products.$.quantity quantity
products.$.title name

Since track events by default do not require you to send user metadata, it is still possible for OwnerIQ to send a conversion as long as you send a userId. However, for better attribution results, OwnerIQ recommend you send as much applicable user data through context.traits as shown in the mapping table below:

Segment context.traits Properties ownerIQ Match Key Parameters
email email
userId customer_id

Order Completed

For each order completed you must include an orderId. All other properties are optional.

  userId: '019mr8mf4r',
  event: 'Order Completed',
  properties: {
    orderId: '50314b8e9bcf000000000000',
    total: 27.5,
    shipping: 3,
    tax: 2,
    discount: 2.5,
    coupon: 'hasbros',
    currency: 'USD',
    repeat: true,
    products: [
        id: '507f1f77bcf86cd799439011',
        sku: '45790-32',
        brand: 'Monopoly',
        name: 'Monopoly: 3rd Edition',
        price: 19,
        quantity: 1,
        category: 'Games'
        id: '505bd76785ebb509fc183733',
        sku: '46493-32',
        name: 'Uno Card Game',
        price: 3,
        quantity: 2,
        category: 'Games'

analytics.track({event: 'Order Completed})' calls will be sent to OwnerIQ as a Sale/Purchase tag conversion event.

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