PersistIQ Destination

PersistIQ is the easiest sales engagement software to use. Sales teams use PersistIQ to connect with more prospects using targeted emails, calls, and tasks.

This destination is maintained by PersistIQ. For any issues with the destination, contact their team.

NOTE: The PersistIQ Destination is currently in beta, which means that they are still actively developing the destination. This doc was last updated on February 28, 2019. If you are interested in joining their beta program or have any feedback to help improve the PersistIQ Destination and its documentation, let their team know!

Getting Started

Before you start, make sure PersistIQ supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “PersistIQ” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in the “API Key” into your Segment Settings UI which you can find at the bottom of your PersistIQ Integrations page.


If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: ''

You can pass in an email and unsubscribed (with a value of true) in an identify call. If the email address matches an email present in PersistIQ, that prospect will be marked as opted out. Here is an example of how to do that:

analytics.identify('userId123', {
  email: '',
  unsubscribed: true


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicade membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.


Segment lets you change these destination settings from the Segment app without having to touch any code.


Click your initials in the bottom left of the page, click Integrations, and scroll to the bottom of the page.

This page was last modified: 09 Jun 2020

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