PersistIQ Destination

Destination Info

PersistIQ is the easiest sales engagement software to use. Sales teams use PersistIQ to connect with more prospects using targeted emails, calls, and tasks.

This destination is maintained by PersistIQ. For any issues with the destination, contact the PersistIQ Support team.

This document is about a destination which is in beta

This means that the PersistIQ Destination is in active development, and some functionality may change before it becomes generally available.

Getting Started

  1. From the Segment web app, click Catalog.
  2. Search for “PersistIQ” in the Catalog, select it, and choose which of your sources to connect the destination to.
  3. Enter the “API Key” into your Segment Settings UI which you can find at the bottom of your PersistIQ Integrations page.


If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: ''

You can pass in an email and unsubscribed (with a value of true) in an identify call. If the email address matches an email present in PersistIQ, that prospect will be marked as opted out. Here is an example of how to do that:

analytics.identify('userId123', {
  email: '',
  unsubscribed: true


You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Real-time to batch destination sync frequency

Real-time audience syncs to PersistIQ may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. Click your initials in the bottom left of the page, click Integrations, and scroll to the bottom of the page.

This page was last modified: 08 Mar 2022

Get started with Segment

Segment is the easiest way to integrate your websites & mobile apps data to over 300 analytics and growth tools.
Create free account