Personyze Destination

Personyze is a complete cross-channel personalization solution for showing highly optimized content in websites, emails, and apps using targeting and recommendation engines, and a variety of content creation, editing, and A/B testing tools.

This destination is maintained by Personyze. For any issues with the destination, contact their team.

NOTE: Personyze is currently in beta, which means that they are still actively developing the product. This doc was last updated on February 25, 2019. If you are interested in joining their beta program or have any feedback to help improve the Personyze Destination and its documentation, let their team know:!

Getting Started

Before you start, make sure Personyze supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Personyze” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in the “API Key” into your Segment Settings UI which you can find from your Personyze dashboard under Account Settings > Integrations > Segment > Get Keys
  4. Once you’ve updated the API key in Segment, data from the source you selected will be shown right away in Personyze under “Manage Visitor Profiles”.


If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: ''

Identify calls will be sent to Personyze to update the Visitor Profile. You can see this updated under Dashboard > Users as well as in the Live Visits view.

The following traits are explicitly mapped in Personzyne:

  • email
  • firstName
  • lastName
  • phone
  • gender
  • age
  • city
  • country
  • zip code
  • interest
  • industry
  • role

All other traits will be sent to Personyze as custom string attributes and used for targeting. You can edit the default trait type of these traits within Personyze as needed, by going to: Settings > Visitor Attributes > Visitor Attributes


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicade membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.


Segment lets you change these destination settings from the Segment app without having to touch any code.


In the Personyze dashboard, under Account Settings > Integrations > Segment > Get Keys, you’ll see your API Key.

This page was last modified: 12 Jun 2020

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