Pointillist Destination

Pointillist quick info

Pointillist accepts Identify, and Track calls. If you reference it in the Integrations object, call it “Pointillist”.

Getting Started

Once the Segment library is integrated with your server code, site or app, toggle Pointillist ON in the Segment dashboard, and add your Pointillist API key.

To set up your Pointillist account and receive your API key, click on this link and follow the instructions on the screen. For any additional questions, get in touch with a Pointillist customer representative at customer-success@pointillist.com.

Note: Pointillist accepts server-side, client-side as well as mobile app-data, so you can use either or all of Segment’s libraries (browser, mobile and server) to send data to Pointillist.


When you call identify, we’ll log an identify event with Pointillist and set userId and anonymousId as Actor Identifiers. Pointillist will then automatically associate all events tagged previously with the anonymousId to the provided userId. We will also associate any special traits that you provide such as name, email, and other custom traits with Labels and Numbers so that you can filter or create metrics.


When you call track, we’ll log an event with Pointillist with userId and / or anonymousId as Actor Identifier and set event as Event Type. The table below shows mappings for other attributes. You’ll pass the key on the left into Segment and we will transform it to the key on the right in Pointillist.

Segment Parameter Pointillist Parameter
anonymousID Actor Identifier
userId Actor Identifier
timestamp Event Time
event Event Type
location Attributes Labels
campaign Attributes Labels
user traits Labels
device attributes Labels


To get your API key, contact the Pointillist customer success team


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Supported Sources and Connection Modes

Segment offers an optional Device-based Connection Mode for Mobile data going to Pointillist, so that you can use Pointillist features that collect data directly from the mobile device. To do this, you must package the Segment-Pointillist mobile SDK with the Segment mobile library.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
API Token
string. To get your API Token please get in touch with a Pointillist customer representative via customer-success@pointillist.com
Direct Integration Channels array, defaults to server, client.

The channels this direct integration supports.
Direct Integration Endpoint string, defaults to https://mihistream.pointillist.com/segment .

The API endpoint of the direct integration.

This page was last modified: 14 Jul 2020

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