Pointillist Destination

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Getting Started

Once the Segment library is integrated with your server code, site or app, toggle Pointillist ON in the Segment dashboard, and add your Pointillist API key.

To set up your Pointillist account and receive your API key, click on this link and follow the instructions on the screen. For any additional questions, get in touch with a Pointillist customer representative at customer-success@pointillist.com.

Note: Pointillist accepts server-side, client-side as well as mobile app-data, so you can use either or all of Segment’s libraries (browser, mobile and server) to send data to Pointillist.


When you call identify, we’ll log an identify event with Pointillist and set userId and anonymousId as Actor Identifiers. Pointillist will then automatically associate all events tagged previously with the anonymousId to the provided userId. We will also associate any special traits that you provide such as name, email, and other custom traits with Labels and Numbers so that you can filter or create metrics.


When you call track, we’ll log an event with Pointillist with userId and / or anonymousId as Actor Identifier and set event as Event Type. The table below shows mappings for other attributes. You’ll pass the key on the left into Segment and we will transform it to the key on the right in Pointillist.

Segment Parameter Pointillist Parameter
anonymousID Actor Identifier
userId Actor Identifier
timestamp Event Time
event Event Type
location Attributes Labels
campaign Attributes Labels
user traits Labels
device attributes Labels

Below is an example of how your track events will start appearing instantly in Pointillist.

Pointillist Screen Image


To get your API key get in touch with a Pointillist customer representative using customer-success@pointillist.com


You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.

Supported Sources and Connection Modes

The first step is to make sure Pointillist supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode

To learn more about about Connection Modes and what dictates which we support, see here.

Segment offers an optional Device-based Connection Mode for Mobile data going to Pointillist, so that you can use Pointillist features that collect data directly from the mobile device. To do this, you must package the Segment-Pointillist mobile SDK with the Segment mobile SDK.


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.

API Token

To get your API Token please get in touch with a Pointillist customer representative via customer-success@pointillist.com

This page was last modified: 12 Jun 2020

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