ProductBird Destination

ProductBird quick info

ProductBird is in beta, and accepts Identify calls. If you reference it in the Integrations object, call it “ProductBird”.

ProductBird provides a way for SaaS companies to have conversations with their users at scale, allowing them to make better product decisions.

This destination is maintained by ProductBird. For any issues with the destination, contact the ProductBird Support team.

Getting Started

  1. From the Destinations catalog page in the Segment App, click Add Destination.
  2. Search for “ProductBird” in the Destinations Catalog, and select the ProductBird destination.
  3. Choose which Source should send data to the ProductBird destination.
  4. Go to your ProductBird Settings, find and copy the “Secret API Key”.
  5. Enter the “Secret API Key” in the ProductBird destination settings in Segment.


If you aren’t familiar with the Segment Spec, take a look at the Identify method documentation to learn about what it does. An example call would look like:

analytics.identify('userId123', {
  email: '',
  name: "Bobby Tables",

firstName or fullName are required fields.

Use the Identify method to pass user properties into user profiles in ProductBird.

Read more about ProductBird’s Special Properties which have reserved meanings.

If the ProductBird widget is implemented, ensure that the userId matches exactly with the corresponding ProductBird userID.


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. You can find your secret API key in your settings page in the dashboard.

This page was last modified: 14 Jan 2021

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