ProfitWell Destination

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ProfitWell provides free subscription metrics to help you identify opportunities and then tools to help you reduce churn, optimize pricing, and grow your subscription business end-to-end. This integration enables ProfitWell users to leverage it’s Retain product and Engagement Tracking capabilities.

This destination is maintained by ProfitWell. For any issues with the destination, please reach out to their team.

NOTE: The ProfitWell Destination is currently in beta, which means that they are still actively developing the destination. This doc was last updated on February 19, 2020. If you are interested in joining their beta program or have any feedback to help improve the ProfitWell Destination and its documentation, please let their team know!

Getting Started

The first step is to make sure ProfitWell supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “ProfitWell” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop your token into the Segment destination settings for “Public API Token”. You can find your public token in the Retain control center under preview snippet.
  4. Select “wep app” in the dropdown if you’re tracking inside the app or “marketing” for your marketing site.


If you haven’t had a chance to review our spec, please take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: ''

Identify calls will start the ProfitWell service using the customer’s email to track them. If no email is provided it will start the service anonymously.

Customers need to be created first within ProfitWell in order for the indentify calls to trigger their engagements.

Note: The data doesn’t sync into the ProfitWell UI in real time. It can take up to 24 hours to reflect.


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.

Public API Token

You can retrieve your API token from the Retain control center under the preview snippet.

Site Type

A marketing site will assume that the user will be anonymous and thus will start the ProfitWell service on load. A web app will wait for Identity to be called to start the ProfitWell service.

This page was last modified: 09 Mar 2020

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