ProfitWell Destination

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Destination Info
Connection Modes
Device-mode Cloud-mode
Web Web
Mobile Mobile
Server Server

ProfitWell provides free subscription metrics to help you identify opportunities and then tools to help you reduce churn, optimize pricing, and grow your subscription business end-to-end. This integration enables ProfitWell users to use it’s Retain product and Engagement Tracking capabilities.

This destination is maintained by ProfitWell. For any issues with the destination, contact the ProfitWell Support team.

This document is about a destination which is in beta

This means that the ProfitWell Destination is in active development, and some functionality may change before it becomes generally available.

Getting Started

Before you start, make sure ProfitWell supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode ⬜️ ⬜️
☁️ Cloud-mode ⬜️ ⬜️ ⬜️
  1. From the Segment web app, click Catalog.
  2. Search for “ProfitWell” in the Catalog, select it, and choose which of your sources to connect the destination to.
  3. Drop your token into the Segment destination settings for “Public API Token”. You can find your public token in the Retain control center under preview snippet.
  4. Select “wep app” in the dropdown if you’re tracking inside the app or “marketing” for your marketing site.


If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: ''

Identify calls will start the ProfitWell service using the customer’s email to track them. If no email is provided it will start the service anonymously.

Customers need to be created first within ProfitWell in order for the indentify calls to trigger their engagements.

Note: The data doesn’t sync into the ProfitWell UI in real time. It can take up to 24 hours to reflect.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
Public API Token
string. You can retrieve your API token from the Retain control center under the preview snippet.
Site Type
select. A marketing site will assume that the user will be anonymous and thus will start the ProfitWell service on load. A web app will wait for Identity to be called to start the ProfitWell service.

This page was last modified: 08 Mar 2022

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