Quora Conversion Pixel Destination

On this page

Quora Conversion Pixel quick info

Quora Conversion Pixel accepts Track calls. If you reference it in the Integrations object, call it “Quora Conversion Pixel”.

Quora Conversion Pixel accepts device-mode data only from Analytics.js.

Quora Conversion Pixel enables you to attribute downstream user actions on your website to your ad campaigns running on Quora.com. Our client-side Destination code is open source. You can browse the code in GitHub here.

This document was last updated on June 15th, 2018. If you notice any gaps, outdated information or simply want to leave some feedback to help us improve our documentation, let us know.

Getting Started

Before you start, make sure Quora Conversion Pixel supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode ⬜️ ⬜️
☁️ Cloud-mode ⬜️ ⬜️ ⬜️
  1. From the Segment web app, click Catalog.
  2. Search for “Quora” in the Catalog, select it, and choose which of your sources to connect the destination to.
  3. Add your Quora Conversion Pixel Key to your Destination settings. To get this you will need to do the following:

    i. Log into your Quora Ads Manager Account.

    ii. Navigate to the “Quora Pixel” tab in your Quora Dashboard.

    iii. Click the “Setup Pixel” button to open the installation popup modal.

    iv. Under “Option A: Install a Javascript Pixel,” find your Quora Conversion Pixel Key in the Quora Javascript Pixel - the key is embedded in a tag that looks like qp('init', '7cc5a029c2604daa8365d15ff337146e'). In the example below, the key is 7cc5a029c2604daa8365d15ff337146e.


If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Completed Purchase', {
  revenue: 42.99,
  promo: 'COUPON1',
  orderId: '12345',
  productType: 'Clothing'

Quora Conversion Pixel currently supports a single Generic Track event. This is expected to change in the near future. However, for now, you can map any number of event names (e.g. “Completed Purchase”) to this Generic event in your Destination settings to fire it.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
Generic Track Events array, defaults to .

Quora Conversion Pixel currently supports a single Generic Track event. This is expected to change in the near future. For now, you can map any number of event names to this Generic event to fire it.
Quora Conversion Pixel Key
string. Enter your Quora Conversion Pixel write key. It should be a series of letters and numbers, which you can find in your Install Pixel option in your Quora Ads Manager -> Conversion Pixel tab. It is the string of letters and numbers that is the second argument to qp('init', <This is your write key>)

This page was last modified: 20 Oct 2020

Get started with Segment

Segment is the easiest way to integrate your websites & mobile apps data to over 300 analytics and growth tools.
Create free account