SMBStreams Destination

SMBStreams provides self-serve predictive analytics for growth marketers, leveraging machine learning to automate audience insights and recommendations. The most comprehensive set of data is maintained, integrated and then delivered as important insights across your sales and marketing organization.

This destination is maintained by SMBStreams. For any issues with the destination, please reach out to their team.

NOTE: The SMBStreams Destination is currently in beta, which means that they are still actively developing the destination. This doc was last updated on April 26, 2019. If you are interested in joining their beta program or have any feedback to help improve the SMBStreams Destination and its documentation, please let their team know!

Getting Started

The first step is to make sure SMBStreams supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “SMBStreams” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in the “API Key” into your Segment Settings UI which you can find from your SMBStreams Dashboard.


If you haven’t had a chance to review our spec, please take a look to understand what the Identify method does. An example call would look like:

analytics.identify('John123', {
  email: ''

NOTE: userId and email are required traits in order for SMBStreams to enrich your data.

Identify calls will be sent to SMBStreams with the required traits, matching and sending the full profile with enriched data downstream through Segment to all your other enabled Destinations as a new identify call within your Segment Source.

While your data is being enriched, a track call will appear in your Segment Debugger with event name enrichment_in_progress.

In order to send back the data to your Segment source, SMBStreams would need the write key access. For this, you would have to add the Segment write key by going into the SMBStreams Dashboard.


You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, reach out for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.


You can find your API token in the SMBStreams Dashboard.

Adding SMBStreams to the integrations object

To add SMBStreams to the integrations JSON object (for example, to filter data from a specific source), use one of the following valid names for this integration:

  • smbstream

  • SMBStreams

This page was last modified: 17 Mar 2020

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