SMBStreams Destination

SMBStreams quick info

SMBStreams is in beta, and accepts Identify calls. If you reference it in the Integrations object, call it “smbstream", or "SMBStreams”.

SMBStreams accepts cloud-mode data from all Segment source types. It does not offer device-mode connections.

SMBStreams provides self-serve predictive analytics for growth marketers, leveraging machine learning to automate audience insights and recommendations. The most comprehensive set of data is maintained, integrated and then delivered as important insights across your sales and marketing organization.

This destination is maintained by SMBStreams. For any issues with the destination, contact the SMBStreams Support team.

This document is about a destination which is in beta

This means that the SMBStreams Destination is in active development, and some functionality may change before it becomes generally available.

Getting Started

Before you start, make sure SMBStreams supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode ⬜️ ⬜️ ⬜️
☁️ Cloud-mode
  1. From the Segment web app, click Catalog.
  2. Search for “SMBStreams” in the Catalog, select it, and choose which of your sources to connect the destination to.
  3. Enter the “API Key” into your Segment Settings UI which you can find from your SMBStreams Dashboard.


If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('John123', {
  email: ''

NOTE: userId and email are required traits in order for SMBStreams to enrich your data.

Identify calls will be sent to SMBStreams with the required traits, matching and sending the full profile with enriched data downstream through Segment to all your other enabled Destinations as a new identify call within your Segment Source.

While your data is being enriched, a track call will appear in your Segment Debugger with event name enrichment_in_progress.

In order to send back the data to your Segment source, SMBStreams would need the write key access. For this, you would have to add the Segment write key by going into the SMBStreams Dashboard.


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.


Segment lets you change these destination settings from the Segment app without having to touch any code.


You can find your API token in the SMBStreams Dashboard.

Adding SMBStreams to the integrations object

To add SMBStreams to the integrations JSON object (for example, to filter data from a specific source), use one of the following valid names for this integration:

  • smbstream

  • SMBStreams

This page was last modified: 20 Oct 2020

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