Tamber Destination

Tamber enables you to build your own Google-scale recommendation features in minutes. Deploy cutting edge deep learning models, and run A/B tests to optimize results.

This destination is maintained by Tamber. For any issues with the destination, please reach out to their team.

NOTE: The Tamber Destination is currently in beta, which means that they are still actively developing the destination. This doc was last updated on April 4, 2019. If you are interested in joining their beta program or have any feedback to help improve the Tamber Destination and its documentation, please let their team know!

Getting Started

The first step is to make sure Tamber supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode
  1. From your Tamber dashboard, head to Sources > Segment and click enable.
  2. Follow the instructions to configure your Destination and optionally defined a custom name for your item and click save.
  3. You may now use either the one-click activation button to complete your setup or continue reading the below steps to manually add the Tamber Destination from within Segment using the “API Key” displayed.
  4. From your Segment UI’s Destinations page click on “Add Destination”.
  5. Search for “Tamber” within the Destinations Catalog and confirm the Source you’d like to connect to.
  6. Drop the “API Key” into your Segment Settings UI. If you do not have the key from the steps above, you can find it in your Tamber dashboard as the “Project Key” in your project’s dashboard.


If you haven’t had a chance to review our spec, please take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  age: 23,
  location: {
    latitude: 40.8,
    longitude: -74.0

Identify calls will be sent to Tamber as a user-update call and increment the User count within the Tamber UI. You can also retrieve and list users from Tamber.


If you haven’t had a chance to review our spec, please take a look to understand what the Track method does. An example call to Segment would look like:

analytics.track("Watched", {
  item: "f8ca1e4de5024d9430b3928bd8ac6b96"

You may also provide full item objects:

analytics.track("Watched", {
  item: {
    id: "f8ca1e4de5024d9430b3928bd8ac6b96", // required
    title: "Kurt Vonnegut 60 Minutes Interview",
    genre: "News"

Track calls will be sent to Tamber as event-track calls and increment both Event and Item counts within the Tamber UI. You can also retrieve events, and retrieve or list items from Tamber.

NOTE: item is a required property but can be renamed within the Tamber UI under Custom Field Definition for Item. Make sure that the name passed into your Track call matches what you have set in the Tamber UI. If you are using Segment’s E-Commerce or Video APIs, you can configure Tamber to automatically handle item loading – either during setup or at any time in the Tamber Dashboard Sources > Segment section – and ignore this information.


You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, reach out for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.


You can find your API key on your Dashboard under “Project Key”

This page was last modified: 21 Nov 2019

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