Wigzo Destination

Wigzo is a Contextual Marketing Platform that helps marketers send Smarter Communication in Email or In-App. Which means changing content dynamically based on User behaviour on Website and App. Using Wigzo’s predictive technologies companies can produce Dynamic content blocks which automatically populates in emails based on User behaviour and Context. This destination is maintained by Wigzo. For any issues with the destination, contact their team

This document was last updated on November 7, 2018. If you notice any gaps, out-dated information or simply want to leave some feedback to help us improve our documentation, let us know!

Getting Started

The first step is to make sure Wigzo supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Wigzo” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Copy, then paste in your Wigzo Organization Token, which you can find inside the auto generated snippet under Wigzo Settings > Integration.
  4. We’ll automatically initialize Wigzo with your Organization Token upon loading analytics.js.


If you’re not familiar with the Segment Specs, take a look to understand what the Page method does. An example call would look like:


When you call .page() in the browser, we will pass all the properties of the page such as url, title, path etc. If you pass a name in your .page() call, we will send that as title to Wigzo.


If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: 'john.doe@example.com'

When you call .identify(), user’s data will be sent to Wigzo’s server along with unique userId. We will save email address and phone also if it is provided by you under traits as email and phone respectively.


If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Clicked Button');

When you call .track(), user’s data will be sent to Wigzo along with the unique userId. Product indexing related calls (mainly Product Viewed and Product Clicked) must pass couple of more Wigzo specific properties aside from what is listed in our Ecommerce Spec as shown in the following example:

var productData = {
  product_id: '40',
  category: 'Mobile Phones',
  name: 'iPhone',
  brand: 'Apply',
  price: 18.99,
  currency: 'usd'

var options = {
  Wigzo: { // make sure this is capitalized
    imageUrl : 'https://my-site.com/image/cache/iphone_1-228x228.jpg',
    description: 'iPhone is a revolutionary new mobile phone',
    language: 'en'
analytics.track('Product Viewed', productData, options);

IMPORTANT: Make sure to follow the Segment ecommerce spec and include the product_id for product related events


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicade membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Organization Token

Your Wigzo org token. A unique org token is assigned to every user. You can find this value inside the auto generated snippet under Settings > Integration.

This page was last modified: 09 Jun 2020

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