Wootric Destination

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Wootric is the modern customer feedback management platform that brands around the globe use to make experience their competitive advantage.

The Wootric Destination is open-source. You can browse the code on GitHub.

This document was last updated on January 23, 2020. If you notice any gaps, out-dated information or simply want to leave some feedback to help us improve our documentation, please let us know!

Getting Started

The first step is to make sure Wootric supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Wootric” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in your Wootric “Account Token” in Segment’s Settings UI. You can retrieve this from your Wootric Settings > Your unique Account Token is. It should look like “NPS-XXXXXXXX”.
  4. If you’re using Segment’s client-side analytics.js library, we asynchronously load Wootric’s Javascript library onto the page and the CDN will be updated in 45 minutes.


  1. For mobile implementations additional settings are required. Navigate to your Wootric Settings > API to add in your “Client ID” and “Client Secret” to the respective parts of the Segment Settings UI.

IMPORTANT: The incoming responses and surveys will not be tied to a user until you identify your user.


If you haven’t had a chance to review our spec, please take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: 'hello@example.com',
  createdAt: '2018-08-03T15:28:46.493Z',
  language: 'EN'

When you call Identify, the user’s information is passed to Wootric to check eligibility during survey responses. Segment’s special traits recognized as Wootric’s standard user profile fields (in parentheses) are:

Segment Parameter Wootric Parameter Description
email wootricSettings.email The email of this user.
createdAt wootricSettings.created_at ISO 8610 timestamp. Wootric requires the timestamp to be rounded to the nearest second so we will make this conversion for you.
language wootricSettings.language Language for Wootric’s Net Promoter Score (NPS).


When you call Track, the user’s information is passed along with the event name to Wootric to check eligibility during survey responses. Note: this only works if you have enabled Targeted Sampling in your Wootric account. The event name has to be exactly the same as the one used in the track call.


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.

Account Token

You can find your account token in your Wootric Settings under ‘Install JS Beacon’. It should look something like this: NPS-4aeb53c1.

Client ID

Only required for the Wootric mobile integration. You can find your Client ID in your Wootric Settings.

This page was last modified: 04 Feb 2020

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