title: Worthy Destination rewrite: true —​

Worthy.ai helps advertisers improve their marketing efficiency through using predictive analytics and signal testing.

Worthy.ai maintains this documentation. For any issues with the destination, contact Worthy support.

Getting started

1. From the Destinations catalog page in your Segment Workspace, click Add Destination.
2. Search for “Worthy” in the Destinations Catalog, and select the Worthy destination.
3. Choose which Source should send data to the “Worthy” destination.
4. Contact Worthy support to get an API key.
5. Enter the “API Key” in the “Worthy” destination settings in your Segment Workspace.

Methods

Worthy supports all Segment methods: Page, Screen, Identify, Track, Alias, and Group.

Page

If you aren’t familiar with the Segment Spec, take a look at the Page method documentation to learn about what it does. An example call would look like:

analytics.page();

Segment sends Page calls to Worthy as a pageview.

Screen

If you aren’t familiar with the Segment Spec, take a look at the Screen method documentation to learn about what it does. An example call would look like:

[[SEGAnalytics sharedAnalytics] screen:@"Home"];

Segment sends Screen calls to Worthy as a screenview.

Identify

If you aren’t familiar with the Segment Spec, take a look at the Identify method documentation to learn about what it does. An example call would look like:

analytics.identify("userId123", {
  email: "john.doe@example.com",
});

Segment sends Identify calls to Worthy as an identify event.

Track

If you aren’t familiar with the Segment Spec, take a look at the Track method documentation to learn about what it does. An example call would look like:

analytics.track("Login Button Clicked");

Segment sends Track calls to Worthy as a track event.

Group

If you aren’t familiar with the Segment Spec, take a look at the Group method documentation to learn about what it does. An example call would look like:

analytics.group("0e8c78ea9d97a7b8185e8632");

Segment sends Group calls to Worthy as a group event.

Alias

If you aren’t familiar with the Segment Spec, take a look at the Alias method documentation to learn about what it does. An example call would look like:

analytics.alias("507f191e81");

Segment sends Alias calls to Worthy as a alias event.

Next Steps

When you complete the integration, contact Worthy support to validate the integration.