Xtremepush Destination

Xtremepush is a complete digital engagement platform. Empowering global brands to create personalised, real-time experiences for their customers across mobile, web, email, SMS and social. Xtremepush’s clients are increasing revenue through data-driven, contextually-relevant interactions. The software is flexible, reliable and quick to deploy, backed up by a team of expert strategists and technical support.

This destination is maintained by Xtremepush. For any issues with the destination, contact their team.

NOTE: The Xtremepush Destination is currently in beta, which means that they are still actively developing the destination. This doc was last updated on April 05, 2019. If you are interested in joining their beta program or have any feedback to help improve the Xtremepush Destination and its documentation, let their team know!

Getting Started

The first step is to make sure Xtremepush supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Xtremepush” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in the “API Key” into your Segment Settings UI which you can find from your Xtremepush Project under Settings > Integrations as described in the user guide.


If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: 'john.doe@example.com',
  phone: '1234567890',
  firstName: 'John'

When you identify a user, we’ll pass that user’s information to Xtremepush and will try to update or create a new user based on whether a Profile exists with that user_id.

Some special traits will also be used as additional user identifiers:

Segment Trait Xtremepush User Identifier
email email
phone mobile_number

For any additional traits you want to save you should create User Profile Attributes in your Xtremepush Project.

If a trait does not match a custom Xtremepush User Profile Attribute and is not recognized as a User Identifier it will be ignored.


If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Product Purchased', {
  productName: 'Some Product'

Track calls will be sent to Xtremepush as a event hits, so you can use it to trigger a campaign for a user.

Event properties can be used as merge tags in the message content. You can also define additional rules on where to trigger the campaign based on event properties value.

Enabling Push and In-App Notifications

To enable Xtremepush push and in-app notifications you will also need to to install the relevant Xtremepush SDKs.


You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.


You can find the API Key in your Xtremepush Project via ‘Settings > Integrations’

This page was last modified: 09 Jun 2020

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