Lumen Destination

Lumen helps companies engage the right customers with ease via data-driven messaging through push notifications, SMS, and emails to meet business and marketing objectives.

From drip campaigns, special coupon offers, growth hacking, activating inactive customers and more, Lumen does the heavy lifting while you focus on other business operations.

Lumen maintains this destination. For any issues with the destination, contact the Lumen Support team.

Getting Started

  1. From the Destinations catalog page in the Segment App, click Add Destination.
  2. Search for Lumen and select the Lumen destination.
  3. Choose which Source should send data to the Lumen destination.
  4. Go to the Lumen dashboard and navigate to the API tab on the settings page.
  5. Copy the API key.
  6. Go back to Segment and paste the API Key in the Lumen destination settings.

Supported methods

Lumen supports the following methods, as specified in the Segment Spec.


Send Identify calls to create or update a user’s record. The userId becomes the user’s primary identifier.

analytics.identify('userId123', {
  email: ''

If the identifier doesn’t exist, a new user record is created. If the identifier already exist, Segment updates the user record. For example:

Segment sends Identify calls to Lumen as an identify event.


Send Track calls to track a user’s activity or action. For example:

analytics.track('Login Button Clicked')

Segment sends Track calls to Lumen as a track event.

This page was last modified: 07 Jun 2022

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