Regal Voice Source

Good to know: Event source

The Regal Voice Source is an event source. This means that it sends data as events, which are behaviors or occurrences tied to a user and a point in time. Data from these sources can be loaded into your Segment warehouses, and also sent to Segment streaming destinations. Learn more about cloud sources.

Regal Voice is a next-gen customer engagement platform built for B2C services brands to proactively reach out to customers on voice and sms before they buy elsewhere.

This source is maintained by Regal Voice. For any issues with the source, contact the Regal Voice Support team.

Good to know: This page is about the Regal Voice Segment source, which sends data into Segment. There’s also a page about the Regal Voice Segment destination, which receives data from Segment!

Getting Started

  1. From your workspace’s Sources catalog page click Add Source.
  2. Search for “Regal Voice” in the Sources Catalog, select click Regal Voice, and click Add Source.
  3. On the next screen, give the Source a nickname and configure any other settings.

    The nickname is used as a label in the Segment app, and Segment creates a related schema name in your warehouse. The nickname can be anything, but we recommend using something that reflects the source itself and distinguishes amongst your environments (eg. SourceName_Prod, SourceName_Staging, SourceName_Dev).

  4. Click Add Source to save your settings.
  5. Copy the Write key from the Segment UI and email it to


The table below lists events that Regal Voice sends to Segment. These events appear as tables in your warehouse and as regular events in other Destinations. Regal Voice includes the userId if available.

Event Name Description
contact.subscribed A Contact was subscribed to a marketing channel
contact.unsubscribed A Contact was unsubscribed from a marketing channel
sms.queued An sms was queued to be sent from RegalVoice to Contact
sms.sent An sms was sent from RegalVoice to Contact
sms.delivered An sms was delivered from RegalVoice to Contact
sms.undelivered An sms was undelivered from RegalVoice to Contact

Event Properties

Property Name Description
channel Marketing channel of the subscription update. Acceptible value are: “voice”, “sms”, “email”
phone The phone number the subscription update was applied to. Phone number is the unique identifier for a Contact in Regal Voice
email The last email associated with the Contact
ip The IP address from where the subscription update was initiated.
source Source of the subscription update. A source value that starts with “Brand.” indicates that the subscription update was initiated by the Brand (outside of the Regal Voice platform). A source value that starts with “RegalVoice.” indicates that the supscription update was initiated through the Regal Voice platform.
text Only applies to contact.subscribed event. The exact text the Contact was presented for opt in
timestamp Unix timestamp for when the event took place
contact_phone Phone number of the Contact
regal_voice_number RegalVoice phone number
content Content of the message
direction Direction of the SMS (INBOUND or OUTBOUND)
from_number Phone number that sent the message
to_number Phone number to which the message was sent
media_url Media URL (if it was an MMS)
sms_conversation_id Unique ID of the conversation (if the sms was part of a two-way conversation with an Agent, rather than just an automated outbound sms)

Adding Destinations

Now that your Source is set up, you can connect it with Destinations.

Log into your downstream tools and check to see that your events appear as expected, and that they contain all of the properties you expect. If your events and properties don’t appear, check the Event Delivery tool, and refer to the Destination docs for each tool for troubleshooting.

If there are any issues with how the events are arriving to Segment, contact the Regal Voice support team.

This page was last modified: 06 Jan 2021

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