SendGrid is a trusted platform for transactional email and email marketing. Visit Website
Take your company’s analysis to the next level by adding Sendgrid as a Source to Segment. We’ll automatically collect events like
Delivered and objects such as
Campaigns and load them into your data warehouse.
From your workspace’s
Give the source a nickname and a schema name. The nickname is a label used in the Segment interface, and the schema name is the namespace you query against in your warehouse. Both can be whatever you like, but we recommend sticking to something that reflects the source itself, like
SendGridfor nickname and
sendgrid_prodfor the schema name.
Note that you can add multiple instances if you have multiple SendGrid accounts. That’s why we allow you to customize the source’s nickname and schema name!
- Provide your API Key. In order to pull information about your contacts, we’ll make requests to SendGrid’s API with our sync component. You can create an API Key by navigating to Settings > API Keys, clicking General API Key.
You will then be prompted to name that key and given the option to adjust the settings. We recommend providing read permissions for Email Activity and Marketing Activity.
- Finally, copy the resulting API Key into the Segment interface, taking care to trim any errant trailing spaces from copying and pasting, and press connect.
- Copy the auto-generated Webhook URL and paste it into SendGrid’s Event Notification settings pane under Settings > Mail Settings.
- Once you enable the Event Notification, you’re good to go! Press Next, and then Finish to wrap up the setup flow.
SendGrid has a single Event URL location. By using the SendGrid source, you will be using your only Event URL location. If you remove a pre-existing URL, then that location will no longer receive events.
SendGrid has a sync component, which means we’ll make requests to their API on your behalf on a 3 hour interval to pull the latest data into Segment. In the initial sync, we’ll grab all the SendGrid objects (and their corresponding properties) according to the Collections Table below. Please note: If you don’t use Sendgrid’s marketing campaigns features, these collections will be empty in Sendgrid and you’ll see “Zero data synced” in your runs. The webhook will still be processing activity data (but only activity data) for you though!
Our sync component gets resources from SendGrid and forwards them to Segment using an upsert API, so the dimensional data in your warehouse loaded will reflect the latest state of the corresponding resource in SendGrid. For example, if
lists.recipient_count goes from
200 between syncs, on its next flush to your warehouse, that tickets status will be
The source syncs and warehouse syncs are independent processes. Source runs pull your data into the Segment Hub, and warehouse runs flush that data to your warehouse. Sources will sync with Segment every 3 hours. Depending on your Warehouses plan, we will push the Source data to your warehouse on the interval associated with your billing plan.
At the moment, we don’t support filtering which objects or properties get synced. If you’re interested in this feature, please let us know!
The SendGrid source also has a streaming component which listens in real time for inbound webhooks from SendGrid’s Event Notifications and batches the events to be uploaded on your next warehouse flush. These events are only ever appended to your warehouse. Note, if you don’t use SendGrid’s marketing features, this will be the only data that we receive from SendGrid. At present, there is no way to retrieve email event history from SendGrid, so you will only have access to data that we’ve collected after you successfully enable this component of the source destination.
Collections are the groupings of resources we pull from your source. In your warehouse, each collection gets its own table.
Object collections are updated with each sync. These are pulled via our sync component.
Event collections are append only, represent a user action or activity, and may be likened to fact tables in a traditional data warehouse.
|activity||Event||The union of all SendGrid event tables. Useful for creating funnels|
|_open||Event||Recipient has opened the HTML message. You need to enable Open Tracking for getting this type of event.|
|click||Event||Recipient clicked on a link within the message. You need to enable Click Tracking for getting this type of event.|
|bounce||Event||Receiving server could not or would not accept message.|
|delivered||Event||Message has been successfully delivered to the receiving server.|
|processed||Event||Triggered when the email is processed|
|dropped||Event||You may see the following drop reasons: Invalid SMTPAPI header, Spam Content (if spam checker app enabled), Unsubscribed Address, Bounced Address, Spam Reporting Address, Invalid, Recipient List over Package Quota|
|deferred||Event||Recipient’s email server temporarily rejected message.|
|unsubscribe||Event||Recipient clicked on message’s subscription management link. You need to enable Subscription Tracking for getting this type of event.|
|spam_report||Event||Recipient marked message as spam.|
|lists||Object||Groups of contacts. Will only return data if you’re using Marketing Campaign featurs of SendGrid.|
|segments||Object||Slices of lists. Will only return data if you’re using Marketing Campaign featurs of SendGrid.|
|recipients||Object||All contacts who have received an email, with information about their last activities and custom activities. More Info. Will only return data if you’re using Marketing Campaign featurs of SendGrid.|
|campaigns||Object||All campaigns you’ve created in Sendgrid. More Info. Will only return data if you’re using Marketing Campaign featurs of SendGrid.|
Questions? Problems? Need more info? Contact us, and we can help!