Shopify by Littledata Source

Littledata is a smart analytics app that automates ecommerce tracking. Littledata’s Shopify-to-Segment connection automatically tracks key ecommerce events on a Shopify or Shopify Plus store, so you can use Shopify as a source in your Segment workspace.

Littledata is available as an independent app in the Shopify App Store. When you install the Littledata app on your Store, Littledata does two things:

1. It inserts a smart tracking script to your store’s front end. This script can be used with any custom Shopify site, and uses analytics.js under the hood to send data in a spec-compliant manner to Segment.

2. The app also sets up server-side webhook forwarding to ensure 100% accuracy of important Customer and Order data.

Here’s an architecture diagram that shows how the Littledata app mediates data flow between Shopify and Segment.

Getting Started

1. Login to your Shopify Store account.
2. Go the Shopify app store listing for Segment by Littledata.
3. Click Add app to begin the installation process.
4. Sign up for a Littledata account using an email address, Google login or Facebook login. More team members can be added to the subscription after completing the installation process.
5. Add the Segment write key for the source that is going to send data in the input field.
6. Choose either an Automatic or a Manual install. Automatic installs work in most instances, but if you choose to do a manual install, just follow this guide.
7. Segment’s analytics.js library, Littledata tracking script and webhooks will be automatically applied to the store and the installation proccess will then be complete.

Events

Below is a table of events that Shopify by Littledata sends to Segment. These events will show up as tables in your warehouse, and as regular events in your other Destinations. Shopify by Littledata will send through the userId if available.

Event Name	Description
Page Viewed	Prospect has viewed a page
Product List Viewed	Prospect has viewed a product collection page
Product Clicked	Prospect has clicked a product
Product Viewed	Prospect has viewed a product
Product Added	Prospect has added a product to the cart
Product Removed	Prospect has removed a product from the cart
Checkout Started	Prospect has started checkout
Checkout Step Completed	Prospect has completed a step in the checkout
Payment Info Entered	Prospect has entered payment info
Order Completed	Prospect has completed an order
Order Refunded	Order has been refunded

In addition to the events tracked as standard, the following hits can be tracked based on page path:

Event Name	Description
Registration Viewed	Prospect has viewed the registration page
Cart Viewed	Prospect has viewed the cart
Blog Viewed	Prospect has viewed the blog
Registration Completed	Prospect has completed registration

Event Properties

Below are tables outlining the properties included in the events listed above.

Property Name	Description
event	Event name
anonymousId	Prospect Google Analytics client ID
userId	Prospect ID
order_id	ID of the order
checkoutId	ID of the checkout session
revenue	Revenue of the order
shipping	Shipping tax
tax	Order tax
total	Total value of the order
affiliation	Affiliation of the order
coupon	Discount coupon
currency	Currency of the order
discount	Discounted amount
products	Property that holds product details
category	Category of the product
brand	Brand of the product
list_id	ID of the product collection
list_name	Name of the product collection
list_position	Product position in the collection
name	Product name
price	Product price
product_id	ID of the product
sku	Product SKU
variant	Product variant ID
variants	Property that holds product variant IDs and SKUs
id	Variant ID
quantity	Quantity of the product
properties	Property that holds payment details
step	Checkout step
paymentMethod	Payment method chosen for checkout
shipping_method	Shipping method chosen for checkout
sent_from	Unique property to identify events sent by Littledata