Shopify by Littledata Source
Littledata is a smart analytics app that automates ecommerce tracking. Littledata’s Shopify-to-Segment connection automatically tracks key ecommerce events on a Shopify or Shopify Plus store, so you can use Shopify as a source in your Segment workspace.
Littledata is available as an independent app in the Shopify App Store. When you install the Littledata app on your Store, Littledata does two things:
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It inserts a smart tracking script to your store’s front end. This script can be used with any custom Shopify site, and leverages analytics.js under the hood to send data in a spec-compliant manner to Segment.
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The app also sets up server-side webhook forwarding to ensure 100% accuracy of important Customer and Order data.
Here’s an architecture diagram that shows how the Littledata app mediates data flow between Shopify and Segment.
Please Note
This integration is maintained by Littledata and is not supported by Segment directly. The Littledata app has been reviewed by the Segment team for conformance with our E-Commerce Spec, and is our recommended way of using Segment with Shopify. However, it does require a paid subscription with Littledata, who mediates the connection between Shopify and Segment. Please reach out to their team with any questions.
Getting Started
- Login to your Shopify Store account.
- Go the Shopify app store listing for Segment by Littledata.
- Click Add app to begin the installation process.
- Sign up for a Littledata account using an email address, Google login or Facebook login. More team members can be added to the subscription after completing the installation process.
- Add the Segment write key for the source that is going to send data in the input field.
- Choose either an Automatic or a Manual install. Automatic installs work in most instances, but if you choose to do a manual install, just follow this guide.
- Segment’s analytics.js library, Littledata tracking script and webhooks will be automatically applied to the store and the installation proccess will then be complete.
Events
Below is a table of events that Shopify by Littledata sends to Segment. These events will show up as tables in your warehouse, and as regular events in your other Destinations. Shopify by Littledata will send through the userId if available.
| Event Name | Description |
| Page Viewed | Prospect has viewed a page |
| Product List Viewed | Prospect has viewed a product collection page |
| Product Clicked | Prospect has clicked a product |
| Product Viewed | Prospect has viewed a product |
| Product Added | Prospect has added a product to the cart |
| Product Removed | Prospect has removed a product from the cart |
| Checkout Started | Prospect has started checkout |
| Checkout Step Completed | Prospect has completed a step in the checkout |
| Payment Info Entered | Prospect has entered payment info |
| Order Completed | Prospect has completed an order |
| Order Refunded | Order has been refunded |
In addition to the events tracked as standard, the following hits can be tracked based on page path:
| Event Name | Description |
| Registration Viewed | Prospect has viewed the registration page |
| Cart Viewed | Prospect has viewed the cart |
| Blog Viewed | Prospect has viewed the blog |
| Registration Completed | Prospect has completed registration |
Event Properties
Below are tables outlining the properties included in the events listed above.
| Property Name | Description |
event |
Event name |
anonymousId |
Prospect Google Analytics client ID |
userId |
Prospect ID |
order_id |
ID of the order |
checkoutId |
ID of the checkout session |
revenue |
Revenue of the order |
shipping |
Shipping tax |
tax |
Order tax |
total |
Total value of the order |
affiliation |
Affiliation of the order |
coupon |
Discount coupon |
currency |
Currency of the order |
discount |
Discounted amount |
products |
Property that holds product details |
category |
Category of the product |
brand |
Brand of the product |
list_id |
ID of the product collection |
list_name |
Name of the product collection |
list_position |
Product position in the collection |
name |
Product name |
price |
Product price |
product_id |
ID of the product |
sku |
Product SKU |
variant |
Product variant ID |
variants |
Property that holds product variant IDs and SKUs |
id |
Variant ID |
quantity |
Quantity of the product |
properties |
Property that holds payment details |
step |
Checkout step |
paymentMethod |
Payment method chosen for checkout |
shipping_method |
Shipping method chosen for checkout |
sent_from |
Unique property to identify events sent by Littledata |
Need support?
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