Shopify by Littledata Source

Littledata is a smart analytics app that automates ecommerce tracking. Littledata’s Shopify-to-Segment connection automatically tracks key ecommerce events on a Shopify or Shopify Plus store, so you can use Shopify as a source in your Segment workspace.

Littledata is available as an independent Shopify App. When you install the Littledata app on your store, Littledata does two things:

1. It inserts a smart tracking script to your store’s front end. You can use this script with any custom Shopify site, and uses analytics.js under the hood to send data in a spec-compliant manner to Segment.

2. The app also sets up server-side webhook forwarding to ensure 100% accuracy of important Customer and Order data.

Here’s an architecture diagram that shows how the Littledata app mediates data flow between Shopify and Segment.

Getting Started

1. Login to your Shopify Store account.
2. Go the Shopify app store listing for Segment.com by Littledata.
3. Click Add app to begin the installation process.
4. Sign up for a Littledata account using an email address, Google login or Facebook login. More team members can be added to the subscription after completing the installation process.
5. Add the Segment write key for the source that is going to send data in the input field.
6. Choose either an Automatic or a Manual install. Automatic installs work in most instances, but if you choose to do a manual install, just follow this guide.
7. Segment’s analytics.js library, Littledata tracking script and webhooks will be automatically applied to the store and the installation proccess will then be complete.

Device-mode Events

Below is a table of events that Shopify by Littledata sends to Segment through the analytics.js libary. These events will show up as tables in your warehouse, and as regular events in your other Destinations supporting device-mode.

Event Name	Description
Page Viewed	The user has viewed a page
Product List Viewed	The user has viewed a product as they scroll down the collection page
Product Clicked	The user has clicked a product within a product list
Product Viewed	The user has viewed a product page
Product Image Clicked	The user has clicked a product image

In addition to the events tracked as standard, the following hits can be tracked based on page path:

Event Name	Description
Registration Viewed	A prospect has viewed the registration page
Cart Viewed	A prospect has viewed the cart
Blog Viewed	A prospect has viewed the blog
Registration Completed	A prospect has completed registration

Cloud-mode Events

Below is a table of events that Shopify by Littledata sends to Segment from Littledata’s servers. These events appear as tables in your warehouse, and as regular events in your other Destinations that support cloud-mode. They include the anonymousId that links them to the device-mode events where the event was part of a previous user session, or associated with a userId that was previously linked with an anonymousId. See Littledata’s troubleshooting guide on attribution for more details.

Event Name	Description
Product Added	A user has added a product to the cart, and left it in the cart for more than 10 seconds
Product Removed	A user has removed a product from the cart
Checkout Started	A user has started checkout
Checkout Step Completed	A user has completed a step in the checkout
Payment Info Entered	A user has entered payment info
Order Completed	A prospect has completed an order
Order Refunded	An order has been refunded
Order Cancelled (v2)	An admin has cancelled an order (including the cancel_reason)
POS Order Placed (v2)	A user has placed an order through Shopify POS
Payment Failure (v2)	A user completed checkout step 3 but the payment method failed (for example, the card details were valid but the [charge did not succeed(https://stripe.com/docs/testing#cards-responses)])
Customer Enabled (v2)	A user has confirmed their email address and created a Shopify customer account with verified_email set as true
Fulfilment Update (v2)	An order fulfilment status has changed (including status, tracking_numbers and tracking_urls where the shipping integration allows)

Identify Calls

For every event where there is an identifiable Shopify customer (from both the device-mode and cloud-mode) Littledata also sends an Identify call. This happens when the customer logs into the storefront, on the last step of the checkout, with the order, and also after purchase with any customer update in Shopify admin.

The following traits are included with an Identify call:

Property Name	Description	Property Type
userId	The Shopify Customer ID	Double
firstName	The customer’s first name	String
lastName	The customer’s email	String
email	The customer’s email address	String
phone	The customer’s phone number	String
createdAt	The date customer record was created	Date
description	The customer notes	String
address	The customer’s primary address	String
customerLifetimeValue	The total spend of customer on the Shopify store	Double
purchaseCount	The bumber of orders by this customer	Integer
marketingOptIn	The marketing_opt_in field from Shopify customer	String
tags	The custom tags applied to the customer	String
state	Whether the customer account is enabled or disabled	String
verified_email (v2)	Whether the customer has verified their email	Boolean

Alias Calls

To support seamless customer tracking the Mixpanel, Vero and KISSMetrics destinations, Littledata ensures the pre-checkout anonymousIdis added as an alias of the userId (used from checkout step 2 onwards).

Subscription Ecommerce Events

Additional events available through Littledata’s ReCharge connection, and available in cloud-mode destinations.

Event Name	Description
Subscription Created	A customer has created a subscription
Subscription Updated	A customer has updated a subscription
Subscription Cancelled	A customer has cancelled a subscription
Order Processed	A recurring order is processed
Charge Failed	A failed to charge customer
Charge Max Tries Reached	The maximum tries to charge customer is reached
Payment Method Updated	A customer has updated the payment method
Customer Update	A customer information updated

Event Properties

The list below outlines the properties included in the events listed above.

Property	Description	Property Type
userId	A Shopify Customer ID (after checkout step 2)	Double
email	A Shopify email address (after checkout step 2)	String
order_id	The ID of the order	String
checkoutId	The ID of the checkout session	String
shipping	The shipping cost	Float
tax	The amount of tax on the order	Float
total	The total value of the order	Float
affiliation	The affiliation of the order	String
coupon	A discount coupon, if applicable	String
currency	The currency of the order	String
discount	The discounted amount	Float
products	A list of all the product at that step of the funnel	Array
step	The checkout step	Integer
paymentMethod	The payment method chosen for checkout	String
shipping_method	The shipping method chosen for checkout	String
context['Google Analytics'].clientId	The user’s Google Analytics Client ID	String
context['Google Analytics'].geoid	The user’s location	String
context.uip	The user’s IP address	String
sent_from	A unique property to identify events sent by Littledata	String
presentment_currency	The user’s local currency	String
presentment_total	The order total in local currency	String

Product Properties

Each item in the products array may have the following properties:

Property	Description	Property Type
product_id	The Shopify product ID	String
shopify_product_id	Also Shopify product ID, with device-mode events	String
sku	The product SKU	String
variant	The product variant name	String
shopify_variant_id	The Shopify variant ID	String
category	The category of the product (defaults to all)	String
brand	The brand of the product	String
list_id	The ID of the product collection	String
list_name	The name of the product collection	String
list_position	The product position in the collection	Integer
name	The product name	String
price	The product price	Float
quantity	The quantity of products	Integer