Sources Comparison

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This page collates information about each source, organized by category for better comparison shopping.

Cloud App Sources

Cloud-App Sources allow you to pull in data from third-party tools so you can use it in Segment. There are two types of Cloud Apps: Object and Event sources. As in the basic tracking API, objects usually contain information about a person or group which is updated over time, while event data happens once, and is appended to a list.

  • Event Cloud-App Sources can export their data both into Segment warehouses, and into other enabled Segment integrations that work with event data. Data from Event sources can include userIds and anonymousIds, and can affect your MTU usage.

  • Object Cloud-App Sources export data and import it directly into a Segment warehouse. From the warehouse, you can analyze your data with SQL, or use Engage SQL Traits to build audiences. Some examples of Object Cloud sources are Salesforce (account information), Zendesk (support cases), and Stripe (payments information).

Source Categories Data Type
ActiveCampaign Email marketing Event 🗓
Aircall Crm, helpdesk, customer success Event 🗓
Airship Marketing automation, email marketing, sms & push notifications Event 🗓
Amazon S3 Custom Event 🗓
Amplitude Cohorts Analytics Event 🗓
AutopilotHQ Email marketing Event 🗓
Beamer Analytics, customer success, sms & push notifications, surveys Event 🗓
BigQuery Warehouse Object 🎁
Bluedot Enrichment, marketing automation, personalization Event 🗓
Blueshift Email marketing Event 🗓
Braze Sms & push notifications, email marketing Event 🗓
Candu Analytics, personalization, customer success Event 🗓
Chatlio Livechat Event 🗓
Customer.io Email marketing Event 🗓
Delighted Surveys Event 🗓
Drip Email marketing Event 🗓
Engage Events Object 🎁
Facebook Ads Advertising Object 🎁
Facebook Lead Ads Email marketing Event 🗓
Foursquare Pilgrim Enrichment, marketing automation, personalization Event 🗓
Friendbuy Referrals Event 🗓
Gladly Help desk, customer success Event 🗓
Google Ads Advertising Object 🎁
Herow Enrichment Event 🗓
HubSpot Crm Object 🎁
IBM Watson Assistant Virtual assistant Event 🗓
InMoment (formerly Wootric) Surveys Event 🗓
Intercom Email marketing Object 🎁
Iterable Email marketing Event 🗓
Jebbit Surveys Event 🗓
Klaviyo Email marketing Event 🗓
Klenty Email marketing Event 🗓
LaunchDarkly Feature flagging, a/b testing Event 🗓
Leanplum Sms & push notifications, a/b testing, email marketing, personalization Event 🗓
Looker Analytics Event 🗓
Mailchimp Email marketing Object 🎁
Mailjet Email marketing Event 🗓
Mandrill Email marketing Object 🎁
Marketo Email marketing Object 🎁
Mixpanel Cohorts Analytics Event 🗓
Moesif API Analytics Analytics, crm, customer success, performance monitoring Event 🗓
Nudgespot Email marketing Event 🗓
Pendo Analytics Event 🗓
ProveSource Marketing automation, advertising, personalization, customer success Event 🗓
Radar Enrichment Event 🗓
Refiner Surveys, enrichment, customer success Event 🗓
Regal.io Marketing automation, personalization, sms & push notifications Event 🗓
Salesforce Crm Object 🎁
Salesforce Marketing Cloud Email marketing Object 🎁
Selligent Marketing Cloud Email marketing, marketing automation, sms & push notifications Event 🗓
SendGrid Email marketing Object 🎁
Snowflake Warehouse Object 🎁
Statsig A/b testing Event 🗓
Stripe Payments Object 🎁
testing-party-yay A/b testing Event 🗓
Twilio Sms & push notifications Object 🎁
Twilio Event Streams (Beta) Analytics Event 🗓
Vero Email marketing Event 🗓
WorkRamp Learning management system Event 🗓
Youbora Analytics Event 🗓
Zendesk Helpdesk Object 🎁

This page was last modified: 27 Sep 2022



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