Adtriba Destination

Segment makes it easy to send your data to Adtriba (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Adtriba in the format they understand. Learn more about how to use Adtriba with Segment.

Adtriba allows advertisers to track, control and optimize their marketing activities across all digital marketing channels through AI and user journey analysis.

This destination is maintained by Adtriba. For any issues with the destination, please reach out to their team.

NOTE: The Adtriba Destination is currently in beta, which means that they are still actively developing the destination. This doc was last updated on Feburary 28, 2019. If you are interested in joining their beta program or have any feedback to help improve the Adtriba Destination and its documentation, please let their team know!

Getting Started

The first step is to make sure Adtriba supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

WebMobileServer
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Adtriba” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in the “Project Tracker ID / API Key” into your Segment Settings UI which you can find from your Adtriba dashboard.
  4. Validate the forwarded events by checking the Tracking Report under the “Tracking” tab.

Page

If you haven’t had a chance to review our spec, please take a look to understand what the Page method does. An example call would look like:

analytics.page()

Page calls will be sent to Adtriba as a pageview.

Identify

If you haven’t had a chance to review our spec, please take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: 'john.doe@segment.com'
});

Identify calls will be sent to Adtriba as an identify event.

Track

If you haven’t had a chance to review our spec, please take a look to understand what the Track method does. An example call would look like:

analytics.track('Conversion', {
  id: 'daaa61a2-7682-4ece-9adc-6b07d8020b94',
  revenue: 19.99,
  currency: 'USD'
})

Track calls will be sent to Adtriba as a track event.

Trigger additional events by using Semantic Events in order to enrich the Adtriba machine learning process.


Personas

You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, reach out for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.

Settings

Segment lets you change these destination settings via your Segment dashboard without having to touch any code.

API Key

You can find your API key on the project settings page in the setup area.

Adding Adtriba to the integrations object

To add Adtriba to the integrations JSON object (for example, to filter data from a specific source), use one of the 1 valid names for this integration:
  • Adtriba


  • Questions? Need help? Contact us!
    Can we improve this doc?
    Email us: docs-feedback@segment.com!