Alexa Destination

Alexa helps improve your website’s SEO and conduct competitive analysis. They help your business get better marketing results. The Alexa Destination is open-source. You can browse the code on GitHub.

Getting Started

The first step is to make sure Alexa supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

📱 Device-based
☁️ Cloud-based
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Alexa” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Fill in your “Account ID” which you can find in the Alexa Javascript snippet. It appears as atrk_acct: ‘XXXXXXX’.
  4. Fill in your “Domain” which you can find in the Alexa Javascript snippet. It appears as domain: ‘’.
  5. In about 5-10 minutes the CDN will be updated and Bing Ads’ snippet will be initialized onto your page.

Alexa will now start tracking your website to help optimize your SEO and understand your web traffic. There’s nothing further you will need to do within Segment!


Alexa could not find the Certify Code

Alexa’s installation detector does not actually execute Javascript on the page (our Analytics.js Javascript needs to run to insert their Javascript). Instead, its detector looks for the snippet/image tag directly and therefore, misses the detection. This should not impact your utilization of Alexa.

If you have any questions or see anywhere we can improve our documentation, please let us know or kick off a conversation in the Segment Community!