Alexa Destination

Segment makes it easy to send your data to Alexa (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Alexa in the format they understand. Learn more about how to use Alexa with Segment.

Our Alexa destination code is open-source on GitHub if you want to check it out.


Alexa could not find the Certify Code

Alexa’s installation detector does not actually execute javascript on the page (our analytics.js javascript needs to run to insert their javascript). Instead, its detector looks for the snippet/image tag directly and therefore, misses the detection.

Supported Sources and Connection Modes

📱 Device-based
☁️ Cloud-based

To learn more about about Connection Modes and what dictates which we support, see here.


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.

Account ID

You can find your Account ID in the Javascript snippet, it appears as atrk_acct: 'XXXXXXX'.


You can find your Domain in the Javascript snippet, it appears as domain: ''

If you have any questions or see anywhere we can improve our documentation, please let us know or kick off a conversation in the Segment Community!