Aptrinsic Destination

Segment makes it easy to send your data to Aptrinsic (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Aptrinsic in the format they understand. Learn more about how to use Aptrinsic with Segment.

This destination is maintained by Aptrinsic. Our Aptrinsic destination code is open sourced on Github, feel free to check it out: Javascript

Getting Started

From your Segment Destinations page, click on Aptrinsic and enter your Aptrinsic API key. To find your API key, log into Aptrinsic and navigate to Settings > Products > Web App. If you have not already entered the URL for your web application, do that and click the Generate button. The apiKey is the value to the right of the “Generate” button. By using this integration, you will not need to include the Aptrinsic tag on your page, it will be loaded automatically by Segment.

Aptrinsic supports the identify and group methods. Because Aptrinsic automatically pulls in all page and click events, no additional Segment calls will need to be made.

We will automatically initialize Aptrinsic with your API key upon loading Analytics.js.


When you identify a user, we will pass that user’s information to Aptrinsic with userId as the Aptrinsic’s user identifier. User traits are mapped to visitor metadata in Aptrinsic. Any matching custom attributes will also be mapped into Aptrinsic.


When you call group, we will send groupId as the account id to Aptrinsic. Group traits are mapped to account metadata in Aptrinsic.

Supported Sources and Connection Modes

📱 Device-based
☁️ Cloud-based

To learn more about about Connection Modes and what dictates which we support, see here.


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.


Aptrinsic API Key

If you have any questions or see anywhere we can improve our documentation, please let us know or kick off a conversation in the Segment Community!