Blendo Destination

Blendo is an ELT platform that syncs all your sales, marketing, financial or any other data, from your SaaS tools to your data warehouse.

This destination is maintained by Blendo. For any issues with the destination, please reach out to their team.

NOTE: Blendo is currently in beta, which means that there may still be some bugs for us to iron out. This doc was last updated on Feb 21, 2019, and we’d love to hear your feedback. If you are interested in joining our beta program or have any feedback to help us improve the Blendo Destination and its documentation, please let us know!

Getting Started

The first step is to make sure Blendo supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

WebMobileServer
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Blendo” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in the “API Key” into your Segment Settings UI that was created when you setup your Segment pipeline. If you don’t have it available, log in to your Blendo account and select the Segment pipeline you want to sent data to. Click on the “Edit” button and copy the “API Key” as shown in the modal window that appears.
  4. Blendo will collect any Segment data as soon as they arrive but will sync data to your data warehouse according to your pipeline’s schedule. By default, this is at the start of each hour. You can also manually sync any collected data by selecting your Segment pipeline from your pipelines’ list, and clicking “Sync Now” on the overview section of your pipeline’s syncing status.

Page

If you haven’t had a chance to review our spec, please take a look to understand what the Page method does. An example call would look like:

analytics.page()

Page calls will be sent to Blendo as a pageview, which will be copied to your page table

Screen

If you haven’t had a chance to review our spec, please take a look to understand what the Screen method does. An example call would look like:

[[SEGAnalytics sharedAnalytics] screen:@"Home"];

Screen calls will be sent to Blendo as a screenview, which will be copied to your screen table

Identify

If you haven’t had a chance to review our spec, please take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: 'john.doe@segment.com'
});

Identify calls will be sent to Blendo as an identify event, which will be copied to your identify table

Track

If you haven’t had a chance to review our spec, please take a look to understand what the Track method does. An example call would look like:

analytics.track('Clicked Login Button')

Track calls will be sent to Blendo as a track event, which will be copied to your track table


Personas

You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, reach out for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.

Settings

Segment lets you change these destination settings via your Segment dashboard without having to touch any code.

API Key

Select your Segment pipeline and preview its settings for the API Key.

Adding Blendo to the integrations object

To add Blendo to the integrations JSON object (for example, to filter data from a specific source), use one of the 1 valid names for this integration:
  • Blendo


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