ChurnZero Destination

ChurnZero is a real-time Customer Success platform that helps subscription businesses fight churn, expand current accounts, increase product adoption and optimize the customer experience.

This destination is maintained by ChurnZero. For any issues with the destination, please reach out to their team.

NOTE: ChurnZero is currently in beta, and this doc was last updated on February 12, 2019. This means that there may still be some bugs for us to iron out and we’re excited to hear your thoughts. If you are interested in joining or have any feedback to help us improve the ChurnZero Destination and its documentation, please let us know!

Getting Started

The first step is to make sure ChurnZero supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

📱 Device-based
☁️ Cloud-based
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “ChurnZero” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in the “API Key” into your Segment Settings UI which you can find within ChurnZero under Admin > Application Keys. Please be sure you are providing the key for your Production instance of ChurnZero.
  4. Once you’ve completed Steps 1-3, notify your ChurnZero Implementation Specialist or Customer Success Manager. The ChurnZero team will finalize your set-up for you. Please note that you must also provide your Implementation Specialist or CSM with your company’s Segment Implementation Requirements.


If you haven’t had a chance to review our spec, please take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  accountExternalId: '12345678',
  contactExternalId: ''

Identify calls will match to Accounts and Contacts in ChurnZero when you pass the accountExternalID and the contactExternalID as traits.


If you haven’t had a chance to review our spec, please take a look to understand what the Track method does. An example call would look like:

analytics.track('Clicked Login Button')

Track calls will appear in ChurnZero as in-app actions (ie. Events), associated with the correct Account and Contact based on the Identify call.

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