Clearbit Enrichment Destination

Segment makes it easy to send your data to Clearbit Enrichment (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Clearbit Enrichment in the format they understand. Learn more about how to use Clearbit Enrichment with Segment.

Our Clearbit Enrichment destination code is open-source on GitHub if you want to check it out.

Getting Started

All you need to turn on our Clearbit Enrichment destination is your Clearbit API Key. If you’re not sure where to look for this, see the Clearbit docs on this Help Page.


When you call identify with a userId and email trait, we’ll send the Segment spec to Clearbit so that they can enrich your data. Once Clearbit enriches your data, they will send back a new identify call to your Segment source (Clearbit will have access to your writeKey) with additional traits! That way you can get Clearbit enriched data into your other enabled downstream Segment destinations!

You can find details on what traits Clearbit Enrichment adds and exactly what will be in the enriched identify call on Clearbit’s site.


You must enter the secret key, not the public key Clearbit provides.

In addition, a must be present for Clearbit Enrichment to function properly.

To verify that the destination has been set up correctly, check the Debugger section of your Segment Source. Assuming everything has been set up correctly, you should start seeing Clearbit Enrichment data populate in the identify events – click on the specific event you’re interested in to see Clearbit Enrichment traits. These traits will now be available to other Segment destinations in your account. Notice that all Clearbit Enrichment traits are prefixed with clearbit_ to ensure they don’t conflict with existing traits.

More details on setting up Clearbit Enrichment and Segment here.

Supported Sources and Connection Modes

📱 Device-based
☁️ Cloud-based

To learn more about about Connection Modes and what dictates which we support, see here.


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.


Enter your secret key (prepended with sk_) associated with your Clearbit account.

If you have any questions or see anywhere we can improve our documentation, please let us know or kick off a conversation in the Segment Community!