Freshmarketer Destination

Segment makes it easy to send your data to Freshmarketer (and lots of other destinations). Once you’ve tracked your data through our open source libraries we’ll translate and route your data to Freshmarketer in the format they understand. Learn more about how to use Freshmarketer with Segment.

This destination is maintained by Freshmarketer. For any issues with the destination, please reach out to their team.

NOTE: The Freshmarketer Destination is currently in beta, which means that they are still actively developing the destination. This doc was last updated on May 15, 2019. If you are interested in joining their beta program or have any feedback to help improve the Freshmarketer Destination and its documentation, please let their team know!

Getting Started

The first step is to make sure Freshmarketer supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

📱 Device-based
☁️ Cloud-based
  1. From your Segment UI’s Destinations page click Add Destination.
  2. Search for “Freshmarketer” in the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Go to your Freshmarketer dashboard (Admin Settings > API Settings) and copy your API Key.
  4. In the Freshmarketer settings in the Segment UI, paste your API Key.


If you haven’t had a chance to review our spec, please take a look to understand what the Identify method does. An example call would look like:

// On server-side
  "userId": "123",
  "anonymousId": "a80b66d5-b86d-41bd-866f-fe04ee7841af",
  "traits": {
    "email": "",
    "name": "Derek Sivers",
    "industry": "Music"
// On client-side
  "email": "",
  "name": "Derek Sivers",
  "industry": "Music"

You can use identify to create a contact when a website visitor fills a webform. When you identify a user, we’ll pass that user’s information to Freshmarketer.

By default, every new identify is created as a contact. If the userId is already present in the Freshmarketer contact list, it is treated as an update. To update existing user data, pass the corresponding userId with all the traits that have updated values. On updating, if any of the traits added during contact insertion is missed while updating, then that trait will be set as empty.

Note: A userId is required in order to send events to Freshmarketer. You must also send in your payload.

Default Traits

You can find default list of field names in Settings - > Custom fields for field mapping.

All attributes that are a part of traits should correspond to the field Label of those fields in Freshmarketer. Attributes that are not mapped with their corresponding fields are ignored.

Custom Traits

As part of traits, you can a Field Label to send custom fields created in Freshmarketer. Also, custom fields will not be automatically created. You have to create them with the exact name and type to map to your field in Freshmarketer before proceeding to send data from Segment.

Below is the Custom Field created in Freshmarketer product(Settings > Contact fields). You can drag and drop a field to create a new one.

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