GoSquared Destination

Segment makes it easy to send your data to GoSquared (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to GoSquared in the format they understand. Learn more about how to use GoSquared with Segment.

Getting Started

When you toggle on GoSquared in Segment, this is what happens:

  • Our CDN is updated within 5-10 minutes. Then our snippet will start asynchronously loading GoSquared’s Tracker onto your page. This means you should remove any manual integration of GoSquared.
  • Your GoSquared Now dashboard will instantly start showing the number of visitors online, and if you’re using identify, users will start appearing in People Analytics.

GoSquared supports mobile, webpage and server-side tracking.


Website Tracking

When you enter your GoSquared site token into Segment, website tracking will automatically start.

Mobile and Server-Side Tracking

To track data via Segment’s mobile and server-side sources, you will need to enter a GoSquared API Key, which can be created in your GoSquared account. The API Key must have “Write Tracking” access. All functionality is supported by mobile and server-side tracking.


Page

When you call page, we call GoSquared’s track to track a pageview. By default the Segment JavaScript snippet includes a call to page so you don’t need to add it manually.

Page calls will be tracked from any Segment library, but GoSquared’s real-time analytics will be most accurate using front-end website tracking.

Identify

When you call identify, we call GoSquared’s identify. Once identified with a userId, that person (along with historical browsing information from before they were identified) will be visible and queryable in GoSquared People Analytics.

GoSquared expects a slightly different set of traits from us, so we start by transforming the traits to match their format.

Our traitGoSquared property
firstNamefirst_name
lastNamelast_name
createdAtcreated_at
titlecompany_position
industrycompany_industry

GoSquared recognises certain traits as “special” and requires all other traits to be sent under a namespace of custom. The Segment code handles all of this, sending recognised special properties and custom properties in the correct places.

Track

When you call track, we call GoSquared’s event with the same arguments.

Screen

GoSquared supports the screen method by converting it into an event, with an event name of "Screen: " + name.

Group

GoSquared converts the group method into an identify call, to set the company details for a user. Only one company/group is supported per user.

Ecommerce

GoSquared supports our Ecommerce tracking API, so the Order Completed event will be tracked as a GoSquared Transaction.


Supported Sources and Connection Modes

WebMobileServer
📱 Device-based
☁️ Cloud-based

To learn more about about Connection Modes and what dictates which we support, see here.

Settings

Segment lets you change these destination settings via your Segment dashboard without having to touch any code.

direct

directChannels

endpoint

Track Hash

Enable if you’d like page hashes to be tracked alongside the page URL. By default, example.com/about#us will be tracked as example.com/about.

API Key (Server-side)

Generate your server-side API key here: https://www.gosquared.com/settings/api

Use this if you wish to share GoSquared’s tracking cookies across subdomains, .example.com will enable shared tracking across all example’s subdomains. By default, cookies are set on the current domain (including subdomain) only.

Track Local

Enable to track data on local pages/sites (using the file:// protocol, or on localhost). This helps prevent local development from polluting your stats.

Track Parameters

Disable to ignore URL querystring parameters from the page URL, for example /home?my=query&string=true will be tracked as /home if this is set to disabled.

Use Cookies

Disable this if you don’t want to use cookies

Anonymize IP

Enable if you need to anonymize the IP address of visitors to your website.

Site Token

You can find your Site Token by viewing the GoSquared Integration guide. It should look something like GSN-123456-A.


If you have any questions or see anywhere we can improve our documentation, please let us know or kick off a conversation in the Segment Community!