Indicative Destination

Segment makes it easy to send your data to Indicative (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Indicative in the format they understand. Learn more about how to use Indicative with Segment.

Getting Started

You can integrate with Indicative in 3 easy steps:

  1. Create an Indicative account.

  2. Navigate to the Projects page, select the circle at the top right of the screen and select “Projects”, and copy your API key.

  3. Navigate to the appropriate Segment Source dashboard and add Indicative as a Destination by pasting in your API Key.

You’re all set! Watch the Indicative tutorial videos to get ramped up quickly and easily!

For additional information, contact


When you call identify, we send the entire call as is to Indicative’s server.


When you call track, we send the entire call as is to Indicative’s server.

Page and Screen

Both page and screen calls will be sent to Indicative as events.


Property values have maximum length of 255 characters

Indicative’s documentation states that the values in the properties must not exceed 255 characters. Segment will still accept the call, but any values that exceed 255 characters will be trimmed (meaning only the first 255 characters will be sent to Indicative).


You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, reach out for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.

Supported Sources and Connection Modes

📱 Device-based
☁️ Cloud-based

To learn more about about Connection Modes and what dictates which we support, see here.


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.


You can find your Indicative API Key in your Project Settings inside the Indicative app.

If you have any questions or see anywhere we can improve our documentation, please let us know or kick off a conversation in the Segment Community!