Intellimize Destination

This destination is currently in beta. If you are interested in joining, let us know!

Segment makes it easy to send your data to Intellimize (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Intellimize in the format they understand.

This destination is maintained by the Intellimize team. Please reach out to their Support team at

Getting Started

You can enable Intellimize in your Segment Destinations dashboard. You will need to authorize the destination with your Intellimize API key. To retrieve your API key, reach out to your account representative at Intellimize.

Intellimize supports the identify, page, screen, track, group, and alias methods. Please ensure that identify calls include a userID. The identify call is the most important method to drive improved performance for now. Segment will automatically send these calls to Intellimize’s endpoint at once enabled.


When you identify a user, Segment will pass that user’s information to Intellimize. Please ensure userID is included in the identify call.

Please ensure that no personally identifiable information (PII) is included in the call. Intellimize expressly forbids sending of PII to Intellimize.

Page, Screen, Track, Group & Alias

When you call any of these events, Segment will relay the events to Intellimize’s endpoint.


You will need to enter your API key in the Destination Settings page for Intellimize. To retrieve your API key, reach out to your account representative at Intellimize or to


You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, reach out for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.


Please contact your Intellimize account representative or to receive your API Key.

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