Millennial Media Destination

Segment makes it easy to send your data to Millennial Media (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Millennial Media in the format they understand. Learn more about how to use Millennial Media with Segment.

Getting Started

You’ll need to map from the Segment event name to the Millennial Media Pixel ID in your Segment source’s Millennial Media Destination page.

Getting your Pixel ID

We built this destination off this documentation please refer to that or let us know if you have any questions!

Supported Sources and Connection Modes

📱 Device-based
☁️ Cloud-based

To learn more about about Connection Modes and what dictates which we support, see here.


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.


Millennial Media recognizes pixel ids, not custom events. When you analytics.track(event, properties) an event that represents a Millennial Media ad conversion, you’ll need to map the event name on the left to it’s corresponding Millennial Media pixel id on the right in the integration panel.

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