Moosend Destination

Segment makes it easy to send your data to Moosend (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Moosend in the format they understand. Learn more about how to use Moosend with Segment.

Getting Started

Creating a Website Id

Integrating with Segment requires creating a Website Id. Once you login to your Moosend account, navigate to the tracked websites tab in the account submenu. There you will be able to fill in the field with the url of your website.

Page

You can track Page events via Segment’s analytics.page method. It is highly recommended that, if possible, you add this event to the header of your website, after the library initialization and before you close your script tag.

Identify

An Identify event lets you tie a user in Moosend to their actions and record traits about them. It includes a unique email and any optional traits you know about them like their name, etc.

Our recommendation is to call identify after a user registers, after a user logs in and after a user provides their email as part of your newsletter subscription form (if applicable).

Track

Although you can track any custom event, Moosend has some known events that implement advanced behavior (listed below)

Product Viewed

A Product Viewed event should be used to track when a user views a product (before adding to cart or purchasing). This event helps to implement advanced retargeting strategies in Moosend like browse abandonment and engage with customers that view, but do not purchase, a product.

Please adhere to the specd property defintions outlined in the documentation linked above.

Order Completed

An Order Completed event should be used to track when a user succesfully completes their order.

Please adhere to the specd property defintions outlined in the documentation linked above.

Added To Cart

A Product Added event should be used to track when a user adds an item to their cart. These events can be then used to implement cart abandonment emails.

Please adhere to the specd property defintions outlined in the documentation linked above.


Personas

You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, reach out for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.

Settings

Segment lets you change these destination settings via your Segment dashboard without having to touch any code.

Website Id (GUID)

You can create your Website Id on your Tracked Websites tab in your account settings


If you have any questions, or see anywhere we can improve our documentation, please let us know!