Pinterest Tag Destination

Segment makes it easy to send your data to Pinterest Tag (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Pinterest Tag in the format they understand. Learn more about how to use Pinterest Tag with Segment.

Getting Started

When you toggle on the Pinterest Tag in Segment, this is what happens:

  • Our CDN is updated within 5-10 minutes. Then our snippet will start asynchronously loading Pinterest Tag’s tracking snippet onto your page. This means you should remove Pinterest Tag’s snippet from your page.
  • Pinterest Tag will automatically start tracking visits and the defined events located on Pinterest Tag’s documentation.

Here’s how you can get started with using the Pinterest Tag!

1. Log into the Pinterest business account.

In order to access the Pinterest Tag, you will need to have a Pinterest business account. If you don’t yet have one, sign up for one here.

2. Access the Conversion Tracking tab and select the conversion tag.

From the Ads dropdown menu, select “Conversion Tracking.” This will redirect to the Pinterest tags menu.

If you haven’t yet made a Pinterest tag, then select “Create Tag.” Otherwise, choose the desired tag for the desired Source and select “Details.”

3. Find the Pinterest Tag ID.

Once the tag is selected, scroll down to the code snippet provided by Pinterest. Grab the numbers (no quotes) inside of the line of code shown above. In our example, we would copy 2614759966035 - however, make sure to copy the specific numbers given by Pinterest - not the one in this example! Once we have the Pinterest Tag ID, we can move onto the final step!

4. Activate the Pinterest Tag destination in Segment.

Log into your Segment account, and go to the Destinations Catalog in the desired workspace and select the Pinterest Tag destination (located at<Your Workspace>/destinations/catalog/pinterest-tag).

From there, select “Configure Pinterest Tag” and select the desired source to activate it for, and select “Confirm Source.” The selected source will be loaded, and a sidebar will appear, asking for the Pinterest Tag ID.

Select that option and put in the Pinterest Tag ID that we collected earlier. Select “Save.” In addition, one can optionally bind Segment track event names to specified Pinterest Event names. Details on that are provided below. In addition, Segment Track call properties can be added to this list to also be sent to Pinterest. Once ready, select “Activate Destination.” Our servers will build the latest CDN, and the Pinterest Tag will then load on the sites that use that source’s Segment snippet!

Segment Specified Pinterest Tag Events

Segment automatically binds the following Segment events to the official Pinterest Tag Events:

  • (Segment Spec Event => Pinterest Tag Event)
  • Products Searched => Search
  • Product List Filtered => Search
  • Product Added => AddToCart
  • Order Completed => Checkout
  • Video Playback Started => WatchVideo
  • .page() call with no category => PageVisit
  • .page() call with category => ViewCategory

In the Pinterest Tag destination settings, one can define their own events for Pinterest Tag’s Signup, Lead, and Custom events. Any events sent that aren’t bound to any of these events will still be sent as a Partner-defined event. However, they will not be available for conversion tracking; only for audience creation.

Supported Sources and Connection Modes

📱 Device-based
☁️ Cloud-based

To learn more about about Connection Modes and what dictates which we support, see here.


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.

Custom Properties

If you wish to send any extra custom properties to Pinterest - in addition to the standard Pinterest properties - then list them below. These properties are case-insensitive, and can be nested. For example, if you want to send analytics.track('Event', {myObject: { myProperty: 2 }}) then input myObject.myProperty.

Map Your Events To Pinterest Events

Enter your event on the left, and map it to one of the standard Pinterest events on the right. Some Pinterest events, such as AddToCart are already mapped to the Segment Spec (in this case, to Product Added). These already-mapped events can be found in the setup guide. Any unmapped events will still be sent as partner-defined events.

Tag ID

Enter your Pinterest Tag ID. It should be a series of numbers, like 123456789.

If you have any questions, or see anywhere we can improve our documentation, please let us know!