Pointillist Destination

Segment makes it easy to send your data to Pointillist (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Pointillist in the format they understand. Learn more about how to use Pointillist with Segment.

Getting Started

Once the Segment library is integrated with your server code, site or app, toggle Pointillist ON in the Segment dashboard, and add your Pointillist API key.

To set up your Pointillist account and receive your API key, please click on this link and follow the instructions on the screen. For any additional questions, get in touch with a Pointillist customer representative at customer-success@pointillist.com.

Note: Pointillist accepts server-side, client-side as well as mobile app-data, so you can use either or all of our libraries (browser, mobile and server) to send data to Pointillist.


When you call identify, we’ll log an identify event with Pointillist and set userId and anonymousId as Actor Identifiers. Pointillist will then automatically associate all events tagged previously with the anonymousId to the provided userId. We will also associate any special traits that you provide such as name, email, and other custom traits with Labels and Numbers so that you can filter or create metrics.


When you call track, we’ll log an event with Pointillist with userId and / or anonymousId as Actor Identifier and set event as Event Type. The table below shows mappings for other attributes. You’ll pass the key on the left into Segment and we will transform it to the key on the right in Pointillist.

Segment ParameterPointillist Parameter
anonymousIDActor Identifier
userIdActor Identifier
timestampEvent Time
eventEvent Type
locationAttributes Labels
campaignAttributes Labels
user traitsLabels
device attributesLabels

Below is an example of how your track events will start appearing instantly in Pointillist.

Pointillist Screen Image


To get your API key please get in touch with a Pointillist customer representative via customer-success@pointillist.com


You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, reach out for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.

API Token

To get your API Token please get in touch with a Pointillist customer representative via customer-success@pointillist.com

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