Segment makes it easy to send your data to Promoter.io (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Promoter.io in the format they understand. Learn more about how to use Promoter.io with Segment.
Once the Segment library is integrated with your service, add your Promoter API Key and toggle on Promoter in your Segment destinations page. You can find your API key in Promoter.io under Accounts Settings > Segment Destination.
Promoter supports the
track methods from Segment and will allow you to:
- Add a contact to a list
- Send a survey to a contact
track will need to be called in order to utilize the full power of Promoter.
identify, you will effectively be creating a new contact for your organization.
identify event, Promoter requires a
lastName are optional. However, it is encouraged that you pass in as many attributes that are meaningful to your organization around the context of NPS. You will be able to filter your score by every single attribute or combination of attributes provided.
Here’s an example:
By creating a track event you will effectively trigger a survey to be sent to your contact.
The track event should have an associated userId sent with it. That userId needs to match the userId sent with the
identify event. This is the only way we know which contact you would like to associate this event to. We will send a survey to that contact using the campaign that’s associated to Segment within Promoter.
identify we will automatically include the
userId with every
Here’s an example:
track an event with the name
Order Completed using the e-commerce tracking API, we will send the event and data to Promoter as a custom event with the data stored with Promoter for future use.
For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property
order_completed_last_30days: true, and when this user no longer satisfies we will set that value to
When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.
Segment lets you change these destination settings via your Segment dashboard without having to touch any code.
You can find your API key in Promoter.io under your accounts settings > Segment Integration
If you have any questions, or see anywhere we can improve our documentation, please let us know!