Qualaroo Destination

Qualaroo is a user testing tool that lets you add a survey to any page on your site, so you can get targeted user feedback as the user is performing a task. The analytics.js Qualaroo Destination is open-source. You can browse the code on GitHub.

This document was last updated on September 5, 2018. If you notice any gaps, outdated information or simply want to leave some feedback to help us improve our documentation, please let us know!

Getting Started

The first step is to make sure Qualaroo supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

WebMobileServer
📱 Device-based
☁️ Cloud-based
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Qualaroo” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in your Customer ID from your Qualaroo Javascript library URL. So if your URL is: s3.amazonaws.com/ki.js/70009/gAJ.js, your Customer ID would be: 70009.
  4. Drop in your Site Token from your Qualaroo Javascript library URL. So if your URL is: s3.amazonaws.com/ki.js/70009/gAJ.js, your Site Token would be: gAJ.
  5. We’ll initialize Qualaroo with your Customer ID and your Site Token upon loading analytics.js. Qualaroo will automatically start displaying your targeted surveys, according to the configurations you established on Qualaroo.

Identify

If you haven’t had a chance to review our spec, please take a look to understand what the Identify method does. An example call would look like:

analytics.identify('8888', {
  name: 'Phil Connors',
  gender: 'Male',
  email: 'weatherman_phil@aol.com',
  phone: '(814) 618-5466',
  address: {
    city: 'Punxsutawney',
    state: 'PA',
    postalCode: '15767'
  }
});

When you call identify we call _kiq.push(['identify', userId]); with the userId you provide. We also call _kiq.push(['set', traits]); with the traits you provide.

Track

Note: The use of a custom property to trigger a survey made available by utilizing a Segment Track call is currently not supported due to some code changes. The below section will not trigger a survey at this time.

If you haven’t had a chance to review our spec, please take a look to understand what the Track method does. An example call would look like:

analytics.track("Shadow Seen", {
  remainingWeeksOfWinter: 6,
  earlySpring: false,
});

Qualaroo doesn’t technically have a track method yet, but if you enabled the Record Events to Qualaroo option in your settings then when you call track we will call _kiq.push(['set', ...]); with a single trait 'Triggered: ' + event set to true based on the event parameter you provide.

NOTE: Qualaroo will only receive traits from Tracks calls and Identify calls that were triggered before the user has answered the Qualaroo survey.

Sending Data from Qualaroo

Qualaroo makes it easy for you to get the data you collect from surveys back into Segment and off to all your other Segment destinations. Check out their awesome article about Sending Qualaroo data into Segment to get setup.


If you have any questions, or see anywhere we can improve our documentation, please let us know!